Personnel Appointments: June 2019


Kraft Heinz Co., Chicago

ABInBev veteran Miguel Patricio was named Kraft Heinz CEO effective July 1. He succeeds Bernarndo Hees and joins Kraft Heinz after a 20-year career with AB InBev, including a six-year stint from 2012 to 2018 as global chief marketing officer. Patricio has also worked at consumer companies such as Philip Morris, The Coca-Cola Co. and Johnson & Johnson.


Bass Pro Shops, Springfield, Missouri

Jamie Sohosky, former Walmart U.S. vice president of marketing, customer experience, was named Bass Pro Shops chief marketing officer for the Great Outdoors Group of companies. Sohosky leads the marketing engine, overseeing omnichannel customer engagement, digital, paid and social media, promotions, events, sponsorships, partnerships, and more. This includes supporting all divisions of the multifaceted group of outdoor companies comprised of Bass Pro Shops, Cabela’s, White River Marine Group and Big Cedar Lodge.

Best Buy, Richfield, Minnesota

Chief financial and strategic transformation officer Corie Barry succeeded Hubert Joly as CEO while Joly moved into the newly created role of executive chairman of the board. Barry joined the company in 1999 and has held a number of financial and operational roles including chief strategic growth officer and senior vice president of domestic finance.


Marketsmith, Cedar Knolls, New Jersey

Former ID Media/Orion Worldwide senior vice president, managing director, Norman Lane was named Marketsmith executive vice president, media investment. Lane joins Marketsmith as the growing agency heads into its 20th year of operations. He takes the role as head of the media department, filling the position vacated by Rob Bochicchio due to his recent promotion to president.

TripAdvisor, Needham, Massachusetts

Matthew Dacey, former CVS Health vice president of loyalty and personalization, was named TripAdvisor vice president of membership and growth. Reporting into Lindsay Nelson, president of TripAdvisor’s Core Experience business unit, Dacey will be responsible for leading a team dedicated to growing, engaging, satisfying and monetizing TripAdvisor’s millions of members.

Send your company's latest personnel appointments to Charlie Menchaca at [email protected]

About the Author

Charlie Menchaca

Charlie Menchaca

Charlie Menchaca is Managing Editor at the Path to Purchase Institute.  Read More