Personalization

Kroger, Ahold Tout Need for Fresh Data, Streamlined Digital Ops

Top digital executives at Kroger and Ahold Delhaize discussed narrowing their sizable reach by leveraging data, predictive analytics and the use of their digital platforms during morning sessions on the final day of the Path to Purchase Expo in Chicago.

Urban Skin Rx Founder to Speak at CGSM 2019

Rachel Roff will participate in a fireside chat about the disruptor brand’s evolution at the 16th annual Consumer Goods Sales & Marketing Summit in Boston in October.

Levi's to Let Shoppers Design Custom Jeans

Levi Strauss & Co. is transitioning to an operating model for the digital era, leveraging new tech to radically reduce the time it takes to bring a product to market and unveiling a new ability for consumers to design their own pair of jeans.

Kiosk Enables Shoppers to Create Custom Jackets

Hexa Recreation Products and New Normal Consulting test creating custom jackets via in-store, digitally enhanced kiosks.