As Kroger continues to grow its delivery capabilities, its pickup volume is also experiencing triple-digit growth, with basket sizes larger for pickup vs. in-store orders.
Two of the retailer's partners, digital marketing company Eagle Eye Solutions and data science technology company dunnhumby, have joined forces to push SEG into the next phase of its digital transformation.
Levi Strauss & Co. is transitioning to an operating model for the digital era, leveraging new tech to radically reduce the time it takes to bring a product to market and unveiling a new ability for consumers to design their own pair of jeans.
Rachel Roff will participate in a fireside chat about the disruptor brand’s evolution at the 16th annual Consumer Goods Sales & Marketing Summit in Boston in October.
Top digital executives at Kroger and Ahold Delhaize discussed narrowing their sizable reach by leveraging data, predictive analytics and the use of their digital platforms during morning sessions on the final day of the Path to Purchase Expo in Chicago.
