PepsiCo Launches Digital Hubs in North America, Europe

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PepsiCo recently debuted its first two digital hubs in North America and Europe, and revealed plans to expand to additional locations in the future.

The new hubs, located in Dallas and Barcelona, are expected to create more than 500 new, high-caliber data and digital jobs over the next three years, bringing additional opportunity to the regions. By creating "state-of-the-art" spaces designed for real-time collaboration, the talent and capabilities housed in PepsiCo's digital hubs aim to drive the manufacturer's digitalization agenda and create a strong, global digital delivery network.

The Dallas-based hub will assist the development of global solutions with a primary focus on fulfilling the needs of PepsiCo Foods North America and PepsiCo Beverages North America. The hub in Barcelona will serve as a "center of excellence" for PepsiCo global digitalization priority programs. Together, the hubs aim to accelerate the way PepsiCo develops, centralizes and deploys critical digital capabilities, such as near instant, holistic, predictive analytics and ecosystem engagement across its global operations.

"Our digital hubs will support PepsiCo's efforts to be an even faster, stronger and better company," said Athina Kanioura, chief strategy & transformation officer at PepsiCo, in a recent media release. "By creating an agile and dedicated environment where innovation will thrive, our talent will have the opportunity to lead work that will reach global scale and have a significant impact for PepsiCo for many years to come."

The hubs, according to PepsiCo, will collaborate to speed the development and deployment of crucial digital capabilities such as AI and machine learning. Predictive analytics and ecosystem involvement are examples of this.

The goal is for PepsiCo to be able to deliver predictive decision-making tools based on improved real-time sales and inventory data in the future. As a result, more customers will receive consistent products when and when they need them, and personnel will be able to manage complexities more effectively.