People to Watch 2020
Our annual spotlight shines on 11 individuals this year. Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making names for themselves by doing work for their brands that is driving success.
Alicia Crespin began her professional career while still in college, working at a boutique out-of-home ad buying agency and gaining experience on everything from planning to the execution phase.
Karsin Bailey has always liked to plan ahead, and while the path to where she is now wasn’t clear from the start, she believes she found her way to shopper marketing because it’s a discipline in which planning is essential.
Whitney Arthur likes to approach her work with an investigative lens.
When Taylor Burgess joined Bimbo Bakeries in November 2019, one of her first days on the job started with a 2 a.m. wakeup call to get on a bread truck and do a route ride with a member of the field team.
Ryan Nolan has always wanted to understand consumer behavior and is still, in his words, “obsessed” with the reasons behind what people do.
Leanne Hug was business-minded from an early age. Her mom, who had a 30-year career at Hanes, worked from a home office and instilled in her a curiosity about corporate life.
Brittany Anderson didn’t know that she had roots in the cheese industry until she accepted her first job out of college at DCI Cheese Co.
A longtime gamer hailing from the U.K., Rob Clark was not only paid to play but was also featured on a cable network TV show long before being a professional e-sports star was really a thing.
Jennifer Farver was, by all accounts, heading down the agency path early in her career.
While adapting in the midst of this global pandemic, Bailey Sweet says a servant leader mentality has been critical to providing her team with the support it needs to drive results during a time of such tremendous change.