People / Honors / Awards

The Path to Purchase Institute, in partnership with IN Connected Marketing, is proud to announce the winners of its fifth annual Women of Excellence Awards.

Path to Purchase Institute members can view a gallery of all the 2020 Design of the Times entrants at P2PI.org.

The Path to Purchase Institute is proud to reveal the finalists in its fifth annual Women of Excellence Awards, which recognizes outstanding brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.

This year's program boasts a new name and several new categories to reflect the ever-evolving challenges facing consumer brands and retailers. 

Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

Coca-Cola's April Carlisle, Kroger's Jody Kalmbach and Chobani's Peter McGuinness will be honored in May at P2PSummit.

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.