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People / Honors / Awards

A collection of news, articles and other featured content about People / Honors / Awards.

Award-Winners Abound on Path to Purchase Expo Stage

The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.

Shopper Marketing Effie Award Winners

We celebrate the 15 shopper marketing programs that won 17 awards in Effie Worldwide’s 2019 competition.

Manufacturer: Diageo Lead Agency: TracyLocke 2019 Shopper Marketing Effie Awards: Multi-Brand Shopper Solution (Gold); Omni-Channel Shopper Experience (Gold)

At stores running the program, sales improved by nearly 40% over stores that didn’t.

Manufacturer: General Mills Lead Agency: Shopperworks 2019 Shopper Marketing Effie Award: Single-Retailer Program: Mass Merchants (Bronze) General Mills’ “Cheerios Moments of Good” campaign at Walmart reached out from the sea of cereal boxes to personally engage with Walmart shopper

Manufacturer: Mondelez International Lead Agency: Phoenix Creative Co. 2019 Shopper Marketing Effie Award: New Product/Service Introduction (Bronze) Looking to bring excitement back to the Oreo cookie brand, particularly among Millennial shoppers, Mondelez International went all in

Manufacturer: Unilever Lead Agency: Team Unilever Shopper 2019 Shopper Marketing Effie Award: Single-Retailer Program: Mass Merchants (Gold) Talks around puberty between a mother and her son can be tricky, embarrassing and intimidating, which is why Unilever’s Axe launched its “Start

Manufacturer: Tyson Foods Lead Agency: IN Connected Marketing 2019 Shopper Marketing Effie Award: Multi-Retailer Program (Bronze) The Tyson Foods portfolio relies on the three key summer holidays: Memorial Day, the Fourth of July and Labor Day.

Manufacturer: Mondelez International Lead Agency: Geometry 2019 Shopper Marketing Effie Awards: Omni-Channel Shopper Experience (Silver); Multi-Retailer Program (Bronze) With 94% brand awareness, per Nielsen data, Mondelez International’s Ritz doesn’t seem like a brand hurting

Pop Tarts

Kellogg’s Pop-Tarts aimed to bring back consumers they thought they had lost: teens and young adults.

Manufacturer: Coca-Cola Co. Lead Agency: Geometry 2019 Shopper Marketing Effie Award: Multi-Retailer Program (Silver) As the No.

Manufacturer: Bausch & Lomb Lead Agency: Blue Chip Marketing Worldwide 2019 Shopper Marketing Effie Award: New Product/Service Introduction (Gold) Bausch + Lomb launched a new eye drop to help consumers relieve issues of redness in their eyes, but the company’s integrated marketin

Manufacturer: Mondelez International Lead Agency: Geometry 2019 Shopper Marketing Effie Award: Omni-Channel Shopper Experience (Silver) Based in Wilmington, North Carolina (with stores in South Carolina and Virginia), Lowes Foods prides itself on artisan, local taste – to the point

Service Provider: Comcast Lead Agency: FCB/RED 2019 Shopper Marketing Effie Award: Category/Aisle Evolution (Silver) Xfinity stores serve customers with internet, cable, home and mobile services.

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