People / Honors / Awards

Manufacturer: Diageo Lead Agency: TracyLocke 2019 Shopper Marketing Effie Awards: Multi-Brand Shopper Solution (Gold); Omni-Channel Shopper Experience (Gold)

At stores running the program, sales improved by nearly 40% over stores that didn’t.

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of 

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of 

Kellogg’s Pop-Tarts aimed to bring back consumers they thought they had lost: teens and young adults.

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of 

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of 

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of 

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of 

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of 

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of 

Each year, Shop! recognizes and honors retail displays that raise the bar and set merchandising and design precedents through its Outstanding Merchandising Achievement (OMA) Awards competition.