People / Honors / Awards

Award-Winners Abound on Path to Purchase Expo Stage

The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.
Effie Award Winner: Cheerios Moments of Good

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of

Effie Award Winner: Oreo Mint Hot Chocolate at 7-Eleven

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of
Effie Award Winner: Xfinity Retail Transformation

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of
Effie Award Winner: Top Your Ritz

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of
Effie Award Winner: Supreme Source 10-Day Detox Program

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of
Effie Award Winner: Pop-Tarts ‘Destiny 2’ Promotion

Kellogg’s Pop-Tarts aimed to bring back consumers they thought they had lost: teens and young adults.
Effie Award Winner: Master Your Summer

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of
Effie Award Winner: Axe Start His Journey

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of
Effie Award Winner: Colgate Save Water at Walmart

At stores running the program, sales improved by nearly 40% over stores that didn’t.
Effie Award Winner: Diageo Pretty Simple Drinks

Manufacturer: Diageo Lead Agency: TracyLocke 2019 Shopper Marketing Effie Awards: Multi-Brand Shopper Solution (Gold); Omni-Channel Shopper Experience (Gold)
Effie Award Winner: because I can.

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of
Effie Award Winner: Boxed.com Olympics

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of
Effie Award Winner: Recharging Redness Relievers in a Beautiful Way

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of

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