People / Honors / Awards

The Institute's inaugural program spotlights the next generation of leaders in the commerce marketing industry.

Stephen McGowan, RVP of shopper activation & strategic partnerships at Mondelez International, recently chatted with "Path to Purchase IQ" about the rise in retail media, digital commerce and online shopping.

The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.

We celebrate the 15 shopper marketing programs that won 17 awards in Effie Worldwide’s 2019 competition.

Kellogg’s Pop-Tarts aimed to bring back consumers they thought they had lost: teens and young adults.

At stores running the program, sales improved by nearly 40% over stores that didn’t.

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of 

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of 

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of 

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of 

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of 

Members of the Path to Purchase Institute have access to a library of more than 100 case studies of