Understanding Today's Shopper to Drive Tomorrow's Success
The coronavirus pandemic has dramatically altered the retail landscape in numerous ways that continue to challenge brand marketers struggling to deal with the present and plan for the future. This webinar series seeks to answer the critical questions brands and retailers are facing as the reinvent themselves for the future of shopper engagement.
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Among the more critical questions that need to be answered is whether the current increase in online shopping and buying will continue, or if most shoppers will go back to their traditional brick-and-mortar routines once the crisis subsides. A panel of leading digital commerce experts who joined us for a lively and informative discussion about the state of the retail industry in April will return in June to examine the ways in which the current crisis may have permanently altered shopper behavior and the steps organizations should take to start planning for the “new normal” for retailing that lies ahead.
- Jason Goldberg, CCSO, Publicis Communications
- Chris Perry, CPG Digital Commerce Advisor & P2PI Distinguished Faculty Member
- Brendan Witcher, VP, Principal Analyst, Forrester
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Among the more critical questions that need to be answered is the future role of P-O-P displays in the store environment. Long employed as an effective driver of incremental product sales (not to mention brand awareness) and a crucial component of shopper marketing programs, secondary displays became an afterthought this spring as the crisis forced retailers to focus on keeping their primary shelves stocked with essential items and their aisles cleared for safer shopping conditions. But how will these short-term circumstances affect the long-term deployment of product displays in the brick-and-mortar environment? An expert panel of thought leaders will seek to answer this question while examining the future role of secondary displays in the "new normal" of retailing that lies ahead.