Path to Purchase NOW Webinar Series
UNDERSTANDING TODAY’S SHOPPER TO DRIVE TOMORROW’S SUCCESS
Date: Wed, Aug 26, 2020 2:00 PM EDT
Among the more critical questions that need to be answered is the future role of P-O-P displays in the store environment. Long employed as an effective driver of incremental product sales (not to mention brand awareness) and a crucial component of shopper marketing programs, secondary displays became an afterthought this spring as the crisis forced retailers to focus on keeping their primary shelves stocked with essential items and their aisles cleared for safer shopping conditions. But how will these short-term circumstances affect the long-term deployment of product displays in the brick-and-mortar environment? An expert panel of thought leaders will seek to answer this question while examining the future role of secondary displays in the "new normal" of retailing that lies ahead.
Date: Tue, Sep 29, 2020 2:00 PM EDT
The practice of live product sampling and demonstrations shut down almost entirely during the crisis as stores implemented the required safety measures and public activities were prohibited. Now, industry experts are suggesting that the tactic might need to be completely rethought for the future. An expert panel of thought leaders will assess the current state of product sampling and examine how brands should reconsider their past practices to meet changing shopper behaviors and retail realities.
Date: Tue, Oct 27, 2020 2:00 PM EDT
The challenges are no greater than they are for impulse products, which have long relied on the friendly confines of the brick-and-mortar store to drive a large portion of sales. With more shopping moving online and away from the physical checkout lane, and with brick-and-mortar retailers moving toward self-service, mobile payment and even cashier-less stores, how will impulse brands get their products in front of shoppers? An expert panel of thought leaders will assess the current state of impulse buying and examine some alternative strategies and tactics that brands should consider.
Date: Thu, Dec 10, 2020 2:00 PM EST
For one, standard strategies for promotional planning were completely upended as brands found themselves creating calendars for 2021 while simultaneously scrambling to overhaul much of this year’s programming. The question now is whether the disruption caused by the COVID-19 crisis will have any lasting impact on the traditional planning practices of the retail industry, which already was adjusting to the more immediate, more flexible environment of digital commerce. An expert panel of thought leaders will examine how brands and retailers should adjust their historic practices to address the realities of a faster-moving marketplace and become more responsive to any immediate disruptions that might arise in the future.
View On Demand!
Among the more critical questions that need to be answered is whether the current increase in online shopping and buying will continue, or if most shoppers will go back to their traditional brick-and-mortar routines once the crisis subsides. A panel of leading digital commerce experts who joined us for a lively and informative discussion about the state of the retail industry in April will return in June to examine the ways in which the current crisis may have permanently altered shopper behavior and the steps organizations should take to start planning for the “new normal” for retailing that lies ahead.
- Jason Goldberg, CCSO, Publicis Communications
- Chris Perry, CPG Digital Commerce Advisor & P2PI Distinguished Faculty Member
- Brendan Witcher, VP, Principal Analyst, Forrester