Understanding Today's Shopper to Drive Tomorrow's Success
The Institute's unique Path to Purchase Now webinar series examines some of the critical ways brands and retailers must rethink their existing strategies to address the dramatic changes in shopper behavior that have taken place in recent years.
View on Demand
The massive shift to online grocery shopping in 2020 has put an even brighter spotlight on retail media networks, which brands are now viewing as more than just a vehicle for shopper marketing. Key retailers such as Walmart, Kroger, Target and Albertsons are designing these networks to also help brands influence product preference and build demand among consumers farther up the purchase funnel, as well as to round out and improve their traditional media plans. This panel discussion will examine how brands are unlocking the full potential of retail media networks to drive success both online and in the physical store.
- Aaron Kechley, General Manager, Media & Data at Inmar Intelligence
John Ostman, Sr. Director eCommerce & Digital Strategy, Jack Link's Protein Snacks
Brian Messerschmitt, VP, CPG Media & Marketing, Albertsons Companies
Jennifer Reiner, Sr Director Omnichannel Marketing and eCommerce at Del Monte Foods, Inc.
Wed, Apr 28, 2021 2:00 PM ET
Thu, Jun 3, 2021 2:00 PM ET
Thu, Jun 10, 2021 2:00 PM ET
As consumers have become increasingly concerned about the world around them, their expectations for brands to do likewise has grown as well. That trend was never clearer than it was in 2020, when the COVID-19 pandemic and the intense social debates taking place elsewhere made it more critical than ever for brands to communicate with consumers in meaningful ways. This panel discussion will examine the power of cause marketing in the post-pandemic world and offer some best practices for brands looking to establish an authentic voice for the marketplace.
The Covid-19 crisis dramatically changed shopper behavior and forced brands to reconsider their traditional methods of product sampling, which historically has relied heavily on face-to-face interaction and open-air product. This panel discussion will assess the current state of product sampling and examine how brands should reconsider their past practices to meet changing shopper behaviors and retail realities.