Path to Purchase IQ and Retail Leader have appointed retail veteran Jessie Dowd to the position of Editorial Director, overseeing both brands.
Dowd brings with her 15-plus years of experience covering the retail industry through the award-winning pages of design:retail magazine, where she most recently served as Editor-in-Chief. In September 2020, she joined Retail TouchPoints to lead the merger with design:retail.
Dowd has spoken on retail trends at various industry conferences and events, and has served as a judge for several retail design competitions. She holds a bachelor’s degree in magazine journalism from The University of Georgia’s Henry W. Grady College of Journalism and Mass Communication.
At Path to Purchase IQ and Retail Leader, Dowd will drive strategic direction and editorial content across the brands’ verticals.
“We are excited to welcome Jessie to the Path to Purchase and Retail Leader team,” said Eric Savitch, Vice President, Brand Director of Path to Purchase Institute, Path to Purchase IQ and Retail Leader. “Her extensive experience in retail, combined with an analytical but creative approach to media, make her an ideal fit to lead our editorial efforts as we evolve to meet our audiences’ needs across all touchpoints.”