Best practices around the design and development of consumer product packaging. 

Package Design & Production

  • Video: 3 In-Store Innovations to Watch

    Check out Path to Purchase IQ sister brand Retail Leader's three-minute video featuring battery-powered, in-store displays seen at last month's retailX conference in Chicago, as part of the brand's Retail Leader Trend Talk series.
  • Miller Lite Reimagines ‘Miller Time’ With J Balvin

    Molson Coors’ Miller Lite has tapped Colombian singer Jose Alvaro Osorio Balvin, better known as J Balvin, to again reimagine the beer brand’s iconic “Miller Time” slogan with a multifaceted campaign, including new hyper-limited-edition cans.
    a person standing in front of a store
  • P&G Ushers in Earth Month

    Procter & Gamble tied in to April's designation as "Earth Month" by spotlighting sustainable packaging and its other sustainability initiatives in its latest edition of "brandSaver."
  • SellCheck Recognizes Creative Excellence in 'Best of' Awards

    The marketing services company recently announced the winners for its inaugural Best of SellCheck Awards, honoring clients who represented the best behavioral science-based creative in 2020.
    graphical user interface
  • ShopRite Reintroduces Its Private Label

    ShopRite is heavily promoting the Bowl & Basket national brand-equivalent packaged foods private label it began rolling out in November 2019.
  • Pringles Gives Walgreens a Mystery Flavor

    Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.
  • Balancing Pack Size for the Digital Shelf

    On the digital shelf, pack size can be used to improve brand perception, engagement and profit margins in more ways than are immediately obvious.
  • Addressing Amazon’s ‘Frustration-Free Packaging’ Requirements

    Consumer goods manufacturers shouldn't wait for Amazon to force them into implementing strategies for e-commerce-optimized packaging — because there are many benefits to the practice.

Best practices around the design and development of consumer product packaging.