Package Design & Production

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Package Design & Production

Best practices around the design and development of consumer product packaging. 

Addressing Amazon’s ‘Frustration-Free Packaging’ Requirements

Consumer goods manufacturers shouldn't wait for Amazon to force them into implementing strategies for e-commerce-optimized packaging — because there are many benefits to the practice.

Pringles Gives Walgreens a Mystery Flavor

Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.

On the digital shelf, pack size can be used to improve brand perception, engagement and profit margins in more ways than are immediately obvious.