The exclusive campaign dubbed "Restoring Harmony," leverages storytelling as a marketing tactic and comprises a Nerds-inspired gaming experience accessible through the candy brand’s new limited-edition packaging for its gummy clusters and theater boxes.
Designalytics recently named the winners of its second-annual Designalytics Effectiveness Awards, recognizing strong packaging redesigns that have been instrumental in driving brand and sales growth.
Check out Path to Purchase IQ sister brand Retail Leader's three-minute video featuring battery-powered, in-store displays seen at last month's retailX conference in Chicago, as part of the brand's Retail Leader Trend Talk series.
Molson Coors’ Miller Lite has tapped Colombian singer Jose Alvaro Osorio Balvin, better known as J Balvin, to again reimagine the beer brand’s iconic “Miller Time” slogan with a multifaceted campaign, including new hyper-limited-edition cans.
Procter & Gamble tied in to April's designation as "Earth Month" by spotlighting sustainable packaging and its other sustainability initiatives in its latest edition of "brandSaver."
The marketing services company recently announced the winners for its inaugural Best of SellCheck Awards, honoring clients who represented the best behavioral science-based creative in 2020.
Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.
Consumer goods manufacturers shouldn't wait for Amazon to force them into implementing strategies for e-commerce-optimized packaging — because there are many benefits to the practice.
Best practices around the design and development of consumer product packaging.
