Procter & Gamble tied in to April's designation as "Earth Month" by spotlighting sustainable packaging and its other sustainability initiatives in its latest edition of "brandSaver."
The marketing services company recently announced the winners for its inaugural Best of SellCheck Awards, honoring clients who represented the best behavioral science-based creative in 2020.
Consumer goods manufacturers shouldn't wait for Amazon to force them into implementing strategies for e-commerce-optimized packaging — because there are many benefits to the practice.
Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.
