Walmart is the first retailer to exclusively merchandise Betr Remedies, the socially conscious medicine brand co-founded by actress Ellen Pompeo, at 2,000 stores.
Mondelez International and Walmart recently wrapped a “Season of Giving” recipe contest, the latest activation of the partners' ongoing “Create. Share. Give” cause platform.
PepsiCo/Frito-Lay is giving Circle K an overlay to a national campaign activating the manufacturer’s ongoing partnership with Activision’s "Call of Duty" video game series.
A QR code on specially designed boxes enables users to take a virtual drive on a 3D map, add music and record sharable drives to earn three months of Amazon Music.
The Molson Coors beer brand is bringing a new twist to Christmas tree decorating this year with the launch of limited-edition "Beernaments," the brand’s first “drinkable” ornaments.
Netflix collaborates with Target again to sell licensed merch ahead of the release of the fourth and final season of popular 80s-themed, science-fiction series "Stranger Things."
The exclusive campaign dubbed "Restoring Harmony," leverages storytelling as a marketing tactic and comprises a Nerds-inspired gaming experience accessible through the candy brand’s new limited-edition packaging for its gummy clusters and theater boxes.
Designalytics recently named the winners of its second-annual Designalytics Effectiveness Awards, recognizing strong packaging redesigns that have been instrumental in driving brand and sales growth.
Check out Path to Purchase IQ sister brand Retail Leader's three-minute video featuring battery-powered, in-store displays seen at last month's retailX conference in Chicago, as part of the brand's Retail Leader Trend Talk series.
Molson Coors’ Miller Lite has tapped Colombian singer Jose Alvaro Osorio Balvin, better known as J Balvin, to again reimagine the beer brand’s iconic “Miller Time” slogan with a multifaceted campaign, including new hyper-limited-edition cans.
Procter & Gamble tied in to April's designation as "Earth Month" by spotlighting sustainable packaging and its other sustainability initiatives in its latest edition of "brandSaver."
The marketing services company recently announced the winners for its inaugural Best of SellCheck Awards, honoring clients who represented the best behavioral science-based creative in 2020.
