Path to Purchase NOW Series 2022

Register for the webinar series that tackles the latest retail topics including DTC, omnichannel, social commerce, in-store experience and consumer trends.

Harnessing the DTC Strategy

Click here to register: Tuesday, January 25, 2022, at 2 p.m. EST

Known for being nimble, innovative and customer-obsessed, direct-to-consumer (DTC) brands offer a host of strategies for engaging today’s hybrid shoppers.

Join the Path to Purchase Institute and our panel of brand executives as we dig into DTC strategy, best practices, new tactics for personalization and community building, challenges on the horizon and the future of next-gen commerce. 


  • Grisel Angel Paula, CEO, Rebdolls
  • Scott Lerner, CEO, Better Choice Company
  • Patrick McIntyre, Vice President - Global Retail, Mars
  • Jessica Tennant, SVP of Marketing, Hello Bello