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01/07/2022

Path to Purchase NOW Series 2022

Register for the webinar series that tackles the latest retail topics including DTC, omnichannel, social commerce, in-store experience and consumer trends.
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Aki
Sponsored by

BevAlc’s New Rules of Engagement

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Consumer buying and drinking preferences have evolved, which is largely due to e-commerce. The barrier to entry for new alcohol brands to infiltrate the industry is lower than ever: traditional BevAlc brands are producing more products to cater to new consumer preferences and even other CPG brands are entering the alcohol category with "spiked" and "hard" twists to their non-alcoholic beverages. In an industry where preferences, tastes and shopping habits continue to evolve, agility is a must for brands.

During this webinar, sponsor partner Aki will kick things off to explore how the BevAlc category has evolved and why brands need to rethink the role of data. Then we'll dive into a panel discussion with leading BevAlc brands to learn how the new rules of engagement have altered their marketing strategies and how they’ve evolved to keep up with their consumers’ developing preferences.

Panelists:

  • Kim Bowden, Director of Growth Marketing at Ranch Rider Spirits Co.
  • Derek Correia, President at ReserveBar
  • Risa Crandall, SVP of CPG Strategy and Sales at Aki Technologies
  • Cristina Costa, Sales Director, CPG at Aki Technologies
  • Patty Vukanovich, Senior Customer Marketing Manager at Molson Coors

 

Harnessing the DTC Strategy

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Known for being nimble, innovative and customer-obsessed, direct-to-consumer (DTC) brands offer a host of strategies for engaging today’s hybrid shoppers.

Join the Path to Purchase Institute and our panel of brand executives as we dig into DTC strategy, best practices, new tactics for personalization and community building, challenges on the horizon and the future of next-gen commerce. 

Panelists:

  • Grisel Angel Paula, CEO, Rebdolls
  • Scott Lerner, CEO, Better Choice Company
  • Patrick McIntyre, Vice President - Global Retail, Mars
  • Jessica Tennant, SVP of Marketing, Hello Bello

 

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Chicory
Sponsored by

Omnichannel Grocery Trends and Tactics

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The ways in which consumers shop for groceries has forever changed due to the onset of the pandemic. The accelerated adoption of e-commerce and new fulfillment options for grocery purchases, combined with a return to in-store shopping by lockdown-fatigued consumers, has led to the creation of a hybrid omnishopper who moves fluidly across channels.

In this webinar, we’ll dive into the trends transforming grocery and the tactics brands and retailers are using to meet the exceedingly fragmented needs of today’s shoppers.

Panelists:

  • Gregg Dorazio, e-Commerce Lead, Giant Food (Ahold Delhaize)
  • Jennifer Mason, Customer Director, Shopper Marketing, Mondelez
  • Ozlem Worpel, Director of Fresh Meats Marketing, Tyson
  • Jason Young, President, Chicory

 

 

The Brands Pioneering Social Commerce

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As consumers become increasingly digitally savvy and more comfortable purchasing products across new channels along the path to purchase, brands are tapping into the power of social media platforms to activate shoppers immediately at the point of inspiration.

Join us as we dive into the trends, challenges and strategies for social commerce success with two brands that are pioneering this new frontier of the digital realm.
 
Panelists:

  • Giovanna Dimperio, Senior Director of Marketing and Advertising, H-E-B 
  • Jacques Hagopian, SVP North America Brand Operations, Procter and Gamble

 

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