P2PI Member Spotlight: Retail Aware

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01/27/2021
Retail Aware assists brands & retailers with monitoring in-store program performance & analyzing consumer-buying decisions at the point of purchase.

A Q&A with RETAIL AWARE CEO KEITH FIX
 

How do you help your clients?

FIX: Historically, brick-and-mortar retailers and brands have been capable of measuring consumer behavior from the time of purchase. But there can be little visibility into the moment of truth, the moment when the consumer is at the shelf deciding whether or not to purchase the product. We provide the in-store shopper data to fill in the middle part of the customer journey that’s been missing. 

Our business intelligence as a service sensor technology platform enables brands and retailers to monitor in-store program performance and analyze consumer buying decisions at the point of purchase. We capture real-time engagement metrics such as product interaction, impressions, dwell time and equipment operation to help clients achieve KPI growth and ROI.

How does your company use its P2PI membership resources?

FIX: We use the membership to engage with other members who are interested in understanding consumer shopping behavior in real time. Retail Aware is interested in leading with the members to focus on using the latest technology and innovation to drive cutting-edge consumer intelligence.  

Join Us.

Join the hundreds of companies that benefit from the Path to Purchase Institute every day with strategies & best practices on succeeding in today’s chaotic omnicommerce environment. For more information, contact Katrina Lopez at [email protected]

What is your current view of the industry?

FIX: In these uncertain times, Retail Aware believes retail is incubating to evolve with new social norms. We’ve seen a greater focus on making strategic data-driven decisions. We’re excited to help our shopper marketing colleagues in all in-store segments make those types of decisions around endcaps and other product displays. While many brick-and-mortar stores are seeing changes in [shopper] volume, they are gaining more accurate shopping information from us to better target customers and grow. At the end of the day, the magic happens when you have the right analytics and insights to reference.

Retail Aware has proved an excellent strategic partner for us as we seek to better understand consumer engagement and dwell time within large retail environments nationwide. The service and support Tami (Catron, VP of business development) and her team provides is critical in delivering quality analytics that drive real insight into real-time consumer behavior. I would highly recommend Retail Aware. They have really gone the extra mile for us!
Jake Leeman , Senior Director, Experiential at MERGE

MEMBER UPDATE

Path to Purchase Institute welcomes the following new & returning members to our community:

    ACH Foods

    Advantage Sales & Marketing

    Barilla

    Bar-S Foods

    Catalina Marketing

    Driscoll's

    E. & J. Gallo

    Fandango Rewards

    Frontline Marketing

    Georgia-Pacific

    Intel Corp.

    Jelmar

    KIND LLC

    Kao Brands

    Mars Wrigley Confectionery

    The Nature's Bounty Co.

    Nestle Waters North America

    Rust-Oleum

    Saatchi & Saatchi X

    Valvoline

    Young & Rubicam

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