How does your company plan to use its P2PI membership resources?
OSHINAIKE: We’re looking forward to diving into timely thought leadership produced by P2PI. Our team has a channel on instant-messaging platform Slack called #goodreads, where we share recent industry news. P2PI’s resources allow us to go deeper into the issues the industry is facing, but also stay in lockstep with where innovation is headed. Although we identify as a data company, at the end of the day we want to ensure that the services we provide will propel the CPG industry forward.
What is your current view of the CPG industry, and how can you help CPG brands?
OSHINAIKE: The CPG industry is one of the most innovative and exciting industries. I can think of nothing more than pure delight when I think of my favorite CPG products. The industry has tremendous potential with e-commerce, and Foodspace is the data partner brands need to ensure they find success across every commerce channel.