P2PI Learning Lab to Tackle BevAlc Omnichannel Strategy on Oct. 14

Jacqueline Barba
Associate Editor
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Digital commerce has disrupted the global and local marketplace as the top growth driver, accelerated by the in-store impact COVID-19 had on retail as well as omni-shopper behavior shifts.

The BevAlc category, while historically one of the most restricted in retail, experienced a unique and lasting surge of online growth, retailer prioritization, and new capabilities and partners including Instacart and Drizly.

This shift has presented leading brands with both opportunities to capture their fair share of online growth and new challenges and watchouts as they now navigate the similar hurdles faced by their CPG peers.

The Path to Purchase Institute is launching a new, interactive Learning Lab that will get attendees up to speed on the market outlook, developments and latest insights as well as key online brand-building strategies and tactics for BevAlc category leaders. The course instructors are industry expert Chris Perry, who has more than a decade of experience in e-commerce and learning and development, and Amanda Wolff, chief marketing and e-commerce thought leader at OneSpace. Register now.

To attend, you must be a member of the Institute’s BevAlc Commerce Initiative (BACi), an industry share group and learning platform devoted to helping beer, spirits and wine marketers meet the new omnicommerce expectations of their shoppers. Contact Patrick Hare at [email protected] for information on becoming a BACi member.

The two-hour course will take place on Thursday, Oct. 14. Given significant member outreach on this topic, spaces for the course are limited, and we recommend reserving your spot early. To register or view more details on the agenda and pricing, click here.

The BevAlc Omnichannel Strategy Accelerator session will also:

  • Share best practices and examples of digital shelf and retail media leadership.
  • Provide insight into future potential challenges already faced by categories more developed online.
  • Review key e-commerce metrics that matter.