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03/09/2022

P2PI Learning Lab to Cover All Things Retail Media on March 23

Jacqueline Barba
Digital Editor
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As digital commerce continues to accelerate, retailers and third-party media players are rapidly expanding and adding new retail media capabilities to monetize shopper traffic and data and offer brand partners new advertising opportunities for improved shopper engagement. However, retail media as a retail capability is still in its infancy and not all retail media capabilities are created equal (or effective).

How should leaders across functions evaluate current and new retail media capabilities with their objectives to maximize performance? How should leaders assess the media results to know if success was achieved and how to optimize in future activations? What questions should leaders be asking to their retailers and retail media network partners and agencies?

The Path to Purchase Institute will tackle these questions and more in a new, interactive Learning Lab that will get marketers up to speed on the current state of retail media, the latest capabilities and tactics, measurement best practices within retail media, as well as other critical best practices to maximize ROI and engagement with shoppers and retailer partners.

The course instructors are industry expert Chris Perry, who has more than a decade of experience in e-commerce and learning and development, and Ethan Goodman, senior vice president, The Mars Agency. Register now.

The 90-minute course will take place on March 23. Given significant member outreach on this topic, spaces for the course are limited, and we recommend reserving your spot early. To register or view more details on the agenda and pricing, click here.

The Retail Media Muscle course will also:

  • Debunk common myths around retail media investments and strategies,
  • Share real examples of retail media proposals and reports for hands-on application, and
  • Review the metrics that matter.
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