P2PI Announces 2019 Hall of Fame Class
Three industry leaders have been selected for induction into the Path to Purchase Institute Hall of Fame in 2019. They are:
April Carlisle, Vice President, Shopper Marketing, The Coca-Cola Co. Carlisle leads shopper marketing across the entire portfolio of Coca-Cola brands, developing strategic vision, plans and measurement, which include shopper marketing plans with customers, shopper marketing insights, strategies and toolkits developed with brands from the center; managing budgets and 50+ field-based shopper marketers that are embedded in the key customer teams; and the shopper marketing vision/strategies/governance for the 64 Coca-Cola bottlers.
Jody Kalmbach, Vice President, Digital Experience, The Kroger Co. Kalmbach leads the development and management of the omnichannel digital experience for the entire Kroger enterprise (in-store, curbside pickup, home delivery and ship-to-home). This includes setting the strategy, driving the customer research, product management, product design and analytics across all devices – web, mobile and voice.
Peter McGuinness, Chief Marketing & Commercial Officer, Chobani. As chief marketing & commercial officer at Chobani, McGuinness oversees all global demand creation, including marketing, sales, insights, product innovation, creative and commercial finance. He also leads the Chobani Cafe and the Chobani Food Incubator.
Each year since 1994, the editors of Shopper Marketing magazine have selected three industry leaders for induction into the Hall of Fame. From the work they produce to their daily business practices, these inductees represent the very best of the path-to-purchase and in-store marketing industry. They foster best practices and demonstrate a supreme understanding of all marketing efforts.
Collectively, these professionals have proven that they don't just follow the path to purchase; rather they help build it.
Inductees are honored at a celebration held in conjunction with the annual Path to Purchase Summit. The 26th annual induction ceremony will be held in conjunction with the Shopper Marketing Effie Celebration on Thursday, May 16, in Fort Lauderdale, Florida. Both events are part of the Path to Purchase Summit.
For more information, visit Path2PurchaseSummit.com.
Shopper Marketing will profile the honorees in its April (Carlisle), May (McGuinness) and June (Kalmbach) issues.