P2PI 2020 Calendar of Events

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P2PI 2020 Calendar of Events

10/06/2020

Oct. 27 at 2 p.m. ET
Path to Purchase Now: New Strategies for Driving Impulse Purchase 

  • Hass Alireza, CEO & Founder, The Daily Crave
  • Butler Burdine, SVP, Managing Director, PureRED
  • Sheera Hopkins, eCommerce Digital Marketing, Mondelez
  • Cindy Shauer, VP, Creative Services, Rite Aid
  • Maureen Sticco, Director, Shopper Marketing and Merchandising, Bimbo Bakeries USA

(sponsored by PureRED)

Oct. 28 at 2 p.m. ET
The Mars Agency Thought Leadership Series: The Future of Integrated Agency Teams: Successful Collaboration for "Everywhere Commerce" 
(sponsored by The Mars Agency)

Nov. 4 at 2 p.m. EST
Community Gathering: Technology Enablers Along the Path 

  • Neil Ackerman, Head, Advanced Technologies, Global Supply Chain, Middle East and Africa, Johnson and Johnson
  • Bala Ganesh, Advanced Technology Group Lead, UPS
  • Jehan Hamedi, Founder & CEO, VIZIT
  • Brendan Witcher, VP, Principal Analyst, Forrester

(sponsored by Vizit)

Nov. 10-12
Path to Purchase Digital Expo

Nov. 18 at 12 p.m. ET
Learning Lab: Using Insights-Driven Disruption to Create Best-In-Class Shopper Marketing

  • Heidi Froseth, CEO/Founder, Omnicommerce Vanguard, LLC
  • Andrew Lainsbury, PH.D., Principal CultureFlash Marketing 

Nov. 19 at 2 p.m. ET
"Retail Intel” Webinar Series 2020: Target 

  • Cyndi Loza, Associate Editor - Content, Path to Purchase Institute
  • Dan Sabanosh, Director of Shopper Marketing, Great Northern Instore

(in partnership with Great Northern Instore)

Dec. 3: TBD

Dec. 8 at 12 p.m. ET
Learning Lab: Winning at Walmart - What's Now and New, From How to Wow!

  • Heidi Froseth, CEO/Founder, Omnicommerce Vanguard, LLC
  • Kandi Arrington, SVP, Customer Development and General Manager, The Mars Agency

Dec. 10 at 2 p.m. ET
Path to Purchase Now: Agile Promotional Planning 
(sponsored by PureRED)

Dec. 15 at 2 p.m. ET
"Retail Intel” Webinar Series 2020: Retail Roundup

  • Institute Editors

(in partnership with Great Northern Instore)

On Demand

Design of the Times 2020 Virtual Awards Ceremony 
(Sponsored by Great Northern Instore and SellCheck)

COVID-19: How to Proactively Manage the Impact of Future Hotspots 

  • Louis Auriemma, Manager, Digital Marketing & Media Strategy, RB
  • Brad Pope, Head of Customer Success, Kinsa
  • Oliver Simpson, Program Director, RB
    (sponsored by Kinsa)

Teach Your Ship to Fly: Effectively Adapting to Online Consumer Engagement 

  • Amy Reach: President/Acting CEO, PureRed
  • Butler Burdine, SVP/Managing Director, Growth, PureRed
  • Amanda Podgorny: Sr. Manager, Client Partner – Walgreens, PureRed
    (sponsored by PureRED)

How Mars/Wrigley Reinvented the Impulse Buy for a Changing World 

  • Tracy McElligott, Shopper Marketing Manager at Mars/Wrigley 
  • Risa Crandall, Aki Technologies' VP of Strategy
    (sponsored by Aki Technologies)

Community Gathering: The Future of the Store 

  • Art Sebastian, Vice President, Digital Experience, Marketing, Loyalty, ECommerce, & Customer Insights and Analytics, Casey's General Store, Inc.
  • Nick Fearnley, SVP, Merchandising Technology, IMS
  • Jalal Hamad, Senior Director, In-Store Experience, The Home Depot
  • Joel Warady, President, Catalina Snacks
    (sponsored by IMS)

"Retail Intel” Webinar Series 2020: Walgreens 

  • Tim Binder, Executive Editor, Path to Purchase IQ
  • Dan Sabanosh, Director of Shopper Marketing, Great Northern Instore
    (in partnership with Great Northern Instore)

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