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P2P Toolkit

News and information about the tools and technologies that consumer product marketers are using to influence shoppers and drive sales throughout the path to purchase.

Voice Commerce in 2020

As voice assistants and enabled devices proliferate, they face lingering skepticism about their ability to drive sales.

Pandemic Prompts Cappasity to Offer Retailers Free Services

Due to the spread of the novel coronavirus, Cappasity will provide large retailers with free access to its immersive technologies for efficient online sales.

A New Way to Build Brands

Searching for growth, CPG companies are increasingly relying on venture capital arms and incubator groups to find the Next Big Thing.

P2P Toolkit (March 2020)

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Includes a spotlight on voice commerce.

Q&A About P&G Ventures

Betsy Bluestone, commercial discovery leader, and Lauren Thaman, vice president of communication, explain more about at P&G Ventures.

GSK Experimenting with Voice

GSK Consumer Healthcare has started a journey to understand voice and AI technology in the hopes of unlocking the future of these tools across OTC.

Experience i3, a New Event for a New Era

This spring, Path to Purchase Institute debuts i3, a new annual event focusing on the outstanding progress being made in the ever-changing retail market. This experience encourages cross-disciplinary collaboration, introduces new /emerging technologies, and shares cutting-edge case studies.

P2P Toolkit (February 2020)

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Includes a spotlight on trade promotion management.

Hindsight in 2020

Procter & Gamble’s Charmin has been playing with a robot that delivers a replacement roll of toilet paper to consumers who might be in urgent need of such services. Such is the state of the consumer goods industry these days.

Drones Off (and Delivering) for Walgreens

A "Walgreens Stories" blog post by Brittany Kurk of Walgreens News documented the start of the retailer’s drone delivery pilot with Wing, a subsidiary of Alphabet.