P2P Toolkit

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P2P Toolkit

News and information about the tools and technologies that consumer product marketers are using to influence shoppers and drive sales throughout the path to purchase.

P2P Toolkit (July 2020)

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

P2P Toolkit (June 2020)

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

​​​​​​​A look at 20 brands rising up the ranks as category challengers and shopper favorites.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Vibenomics

The Series A funding is for fueling expanded product development within convenience stores and grocery retailers.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Due to the spread of the novel coronavirus, Cappasity will provide large retailers with free access to its immersive technologies for efficient online sales.

As voice assistants and enabled devices proliferate, they face lingering skepticism about their ability to drive sales.

Searching for growth, CPG companies are increasingly relying on venture capital arms and incubator groups to find the Next Big Thing.

Betsy Bluestone, commercial discovery leader, and Lauren Thaman, vice president of communication, explain more about at P&G Ventures.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Includes a spotlight on voice commerce.

GSK Consumer Healthcare has started a journey to understand voice and AI technology in the hopes of unlocking the future of these tools across OTC.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Includes a spotlight on trade promotion management.

Procter & Gamble’s Charmin has been playing with a robot that delivers a replacement roll of toilet paper to consumers who might be in urgent need of such services. Such is the state of the consumer goods industry these days.

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