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P2P Toolkit

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P2P Toolkit

News and information about the tools and technologies that consumer product marketers are using to influence shoppers and drive sales throughout the path to purchase.

Experience i3, a New Event for a New Era

This spring, Path to Purchase Institute debuts i3, a new annual event focusing on the outstanding progress being made in the ever-changing retail market. This experience encourages cross-disciplinary collaboration, introduces new /emerging technologies, and shares cutting-edge case studies.

Hindsight in 2020

Procter & Gamble’s Charmin has been playing with a robot that delivers a replacement roll of toilet paper to consumers who might be in urgent need of such services. Such is the state of the consumer goods industry these days.

P2P Toolkit (February 2020)

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Coca-Cola made it official: I’m a loyal fan, according to an email from their Digital Programs website.

Drones Off (and Delivering) for Walgreens

A "Walgreens Stories" blog post by Brittany Kurk of Walgreens News documented the start of the retailer’s drone delivery pilot with Wing, a subsidiary of Alphabet.