P2P Toolkit

Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

​​​​​​​A look at 20 brands rising up the ranks as category challengers and shopper favorites.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

The Series A funding is for fueling expanded product development within convenience stores and grocery retailers.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Due to the spread of the novel coronavirus, Cappasity will provide large retailers with free access to its immersive technologies for efficient online sales.

As voice assistants and enabled devices proliferate, they face lingering skepticism about their ability to drive sales.

Searching for growth, CPG companies are increasingly relying on venture capital arms and incubator groups to find the Next Big Thing.

Betsy Bluestone, commercial discovery leader, and Lauren Thaman, vice president of communication, explain more about at P&G Ventures.