Open4Sale Debuts In-Person Shopping-Inspired App

Jacqueline Barba
Digital Editor
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Virtual shopping platform Open4Sale created a live video shopping and streaming app that lets retailers connect with shoppers and provide a virtual “in-store” experience in one spot. The app experience merges the online and physical shopping experience and enables shoppers to watch, interact, discover and purchase products. The experience delivers a proprietary, patented technology platform that combines live chat, video, streaming and instant payments that integrate with existing retail point-of-sale (POS) and e-commerce backend systems. 

"The best thing about shopping in a brick-and-mortar store is being able to get that personalized attention and see the products up close," said Simon La Barrie, CEO and founder of Open4Sale, in a news release. "Our app essentially brings online shoppers into the store without ever leaving their homes. This helps retailers better serve customers who might be hesitant to buy a product because they have questions, can't fully see it online, or are having trouble finding exactly what they're looking for.”

Open4Sale leverages familiar video and online streaming technologies for its platform to offer users assistance from a real store associate, drag-and-drop product selections, and the ability to virtually shop with friends and family and attend special events, among other capabilities.

Open4Sale calls the success of the retail software years in the making. In 2008, the initial concept design won an Australian New Innovation Award. In 2019, a proof-of-concept app called HelpJess included a worldwide social campaign and live event where retail giants Nordstrom, Forever 21, and Urban Outfitters reached hundreds of shoppers. In 2020, Open4Sale held its first flash-sales event with livestreaming and e-commerce payments via the app. Over 2,000 shoppers globally attended the 30-minute event.

Open4Sale is hosting a demonstration of the virtual experience on Jan. 18 in New York. Attendees will see the app in action during a live video sales call to a Forever 21 store hundreds of miles away.