During the Path to Purchase Institute’s first Digital Shopper Commerce Forum June 15-16, OneSpace's Amanda Wolff will share tips for optimizing product content on online platforms for retailers including Amazon, Walmart and Target.
The session, titled “Winning E-Commerce with Retailer-Specific Content,” will address:
- best practices brands should follow to maximize the performance of their product content by retailer,
- how product content requirements and consumer search behavior differ between retailers, and
- actionable steps brands can take immediately to improve search rankings, clicks and conversions.
Wolff is chief marketing officer at OneSpace, a data-driven agency that aims to help CPG brands achieve their e-commerce goals and the perfect digital shelf.
The Digital Shopper Commerce Forum will delve into the future of shopper marketing, exploring key engagement strategies and tactical innovations that are driving success with today's omnichannel shoppers.
For more information, including the complete event agenda and to register, visit DigitalShopperCommerceForum.com.