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Omnichannel

A collection of news, articles and other featured content about Omnichannel.

The P2PX Digital Experience Arrives Nov. 10

The Path to Purchase Institute is bringing the learning, solutions sourcing and networking to the digital realm this November. Get a preview now.

BJ's Goes Back to School Amid Pandemic

BJ's Wholesale Club once again tied in to back-to-school cause efforts from manufacturers such as General Mills, but it was its own P-O-P materials that led the seasonal activity this year.

P2PX Aug. 19 Engaging Shoppers session

Brand marketers have had to think on their toes to continue engaging shoppers in the face of drastic changes in shopper behavior and disruption of shopper operations brought about by the COVID-19 pandemic.

This year's program boasts a new name and several new categories to reflect the ever-evolving challenges facing consumer brands and retailers. 

Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

Walmart 24-Hour Pickup

A "24-Hour Pickup" kiosk dispenses online grocery orders at one Oklahoma store.

Jody Kalmbach, vice president of digital experience at Kroger, discusses her career during her induction into the Path to Purchase Institute Hall of Fame in May.

Jet.com Store

The Walmart-owned website became the latest e-tailer to test a physical presence with a pop-up shop in New York.