BJ's Wholesale Club once again tied in to back-to-school cause efforts from manufacturers such as General Mills, but it was its own P-O-P materials that led the seasonal activity this year.
Brand marketers have had to think on their toes to continue engaging shoppers in the face of drastic changes in shopper behavior and disruption of shopper operations brought about by the COVID-19 pandemic.
Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.
Jody Kalmbach, vice president of digital experience at Kroger, discusses her career during her induction into the Path to Purchase Institute Hall of Fame in May.
