Digital engagement for the c-store space is not just about getting customers onto the lot, but also getting them into the store and influencing their purchases once they’re there, according to Convenience Store News.
Bluebird’s acquisition of 479 Sales & Marketing provides additional opportunities for the agency’s brand partners to grow in digital and brick-and-mortar retail spaces.
Walmart unveiled a “Time Well Spent” store experience/redesign in its incubator location in Springdale, Arkansas, including digital touchpoints and elevated brand shops.
CI&T's annual "Connected Retail Report" ranks the top 10 physical retailers on their omnichannel shopping experiences, with Target replacing Nordstrom's for the top spot.
The CPG startup is doubling down on its mission to disrupt the tortilla category with a new flavor launch and creative campaign aimed at driving awareness, familiarity and loyalty for its egg white wraps.
Mars Wrigley Confectionery is leveraging its official sponsorship of the National Football League’s Super Bowl LV to stage a national promotion, with account-specific support at Walmart and Amazon.
At CES 2021, CEO Corie Barry and Fortune Media CEO Alan Murray sat down to discuss how Best Buy has pivoted its operations and its plans to continue to meet changing consumer behavior post-pandemic.
Unilever last month launched an exclusive bath and body collection at Walmart inspired by consumer stories about reclaiming one’s “happy place” in the uncertain times brought on by the COVID-19 pandemic.
Sam’s Club is reigniting the ongoing fake celebrity feud between Ryan Reynolds and Hugh Jackman for a cause effort requesting shoppers to weigh in on whose side they’re on.
From leaning in to retail media networks to creating third-party marketplaces, even established retailers that have entrenched business models have made bold moves this year, according to Ahold Delhaize's Mark Williamson, who says partnership is the recipe for success in these endeavors.
The Path to Purchase Institute has brought learning, solutions sourcing and networking to the digital realm. All content will be available to new and existing registrants through Dec. 10.
BJ's Wholesale Club once again tied in to back-to-school cause efforts from manufacturers such as General Mills, but it was its own P-O-P materials that led the seasonal activity this year.
