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Omnichannel

A collection of news, articles and other featured content about Omnichannel.

Commerce & Shopper Effie Awards Entry Deadlines Approaching

This year's program boasts a new name and several new categories to reflect the ever-evolving challenges facing consumer brands and retailers. 

Avocados from Mexico Brings Educational Chatbot to Walmart

Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

Walmart 24-Hour Pickup

A "24-Hour Pickup" kiosk dispenses online grocery orders at one Oklahoma store.

Jet.com Store

The Walmart-owned website became the latest e-tailer to test a physical presence with a pop-up shop in New York.

Jody Kalmbach, vice president of digital experience at Kroger, discusses her career during her induction into the Path to Purchase Institute Hall of Fame in May.