A collection of news, articles and other featured content about Omnichannel.


  • Walmart Debuts Latest Store Redesign

    Walmart unveiled a “Time Well Spent” store experience/redesign in its incubator location in Springdale, Arkansas, including digital touchpoints and elevated brand shops.
  • Report: Retailers Ranked by Omnichannel Experiences

    CI&T's annual "Connected Retail Report" ranks the top 10 physical retailers on their omnichannel shopping experiences, with Target replacing Nordstrom's for the top spot.
  • Egglife Unveils Awareness Campaign

    The CPG startup is doubling down on its mission to disrupt the tortilla category with a new flavor launch and creative campaign aimed at driving awareness, familiarity and loyalty for its egg white wraps.
  • The Stable Acquires Walmart Agency

    The Stable has acquired Arkansas-based agency The Retail Firm, marking the Minneapolis-based commerce agency’s fourth acquisition since 2020.
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  • Mars Asks Shoppers for Game Picks

    Mars Wrigley Confectionery is leveraging its official sponsorship of the National Football League’s Super Bowl LV to stage a national promotion, with account-specific support at Walmart and Amazon.
  • Best Buy’s CEO Shares Biggest COVID-19 Disruptions

    At CES 2021, CEO Corie Barry and Fortune Media CEO Alan Murray sat down to discuss how Best Buy has pivoted its operations and its plans to continue to meet changing consumer behavior post-pandemic.
  • Unilever Gives Walmart Shoppers a 'Happy Place'

    Unilever last month launched an exclusive bath and body collection at Walmart inspired by consumer stories about reclaiming one’s “happy place” in the uncertain times brought on by the COVID-19 pandemic.
  • Sam's Club Weighs in on Celebrity Feud

    Sam’s Club is reigniting the ongoing fake celebrity feud between Ryan Reynolds and Hugh Jackman for a cause effort requesting shoppers to weigh in on whose side they’re on.
  • Ahold Delhaize Succeeds with Collaboration

    From leaning in to retail media networks to creating third-party marketplaces, even established retailers that have entrenched business models have made bold moves this year, according to Ahold Delhaize's Mark Williamson, who says partnership is the recipe for success in these endeavors.
  • DSC Debuts New Look at Walmart

    Walmart is enjoying an exclusive launch window for Dollar Shave Club’s retail debut.
  • Last Day for P2PX On-Demand is Dec. 10

    The Path to Purchase Institute has brought learning, solutions sourcing and networking to the digital realm. All content will be available to new and existing registrants through Dec. 10.
  • BJ's Goes Back to School Amid Pandemic

    BJ's Wholesale Club once again tied in to back-to-school cause efforts from manufacturers such as General Mills, but it was its own P-O-P materials that led the seasonal activity this year.

A collection of news, articles and other featured content about Omnichannel.