A collection of news, articles and other featured content about Omnichannel.


  • Keeping Consumers Engaged Online Post-Pandemic

    ​​​​​​​The world has changed in just about every imaginable way over the past year. One way that is particularly relevant to retailers and marketers is the dramatic shift to e-commerce, says PepsiCo's Kate Garner.
  • King's Hawaiian Turns Grocery Perimeters into 'Flavortown'

    The Path to Purchase Institute speaks with Raouf Moussa, Vice President of Sales & Trade Marketing at King’s Hawaiian, to get the details on an innovative omnichannel shopper marketing campaign that the brand is launching on May 1.
  • History in the Remaking

    I remember my path to purchase history fairly well, so I don’t have to worry about repeating it. But, because I remember, I do have to worry about being the eternally grumpy cynic in the room, the one trying hard not to rain on the parade of all the optimistic folks talking excitedly about the newest industry game-changer.
    a close up of a handcart
  • Shopper Marketing in an Age of Confluence

    Shopper marketers and their agency partners are navigating treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge, according to Omnicom's Bryan Gildenberg.
    a man wearing a suit and tie smiling at the camera
  • Responding to the Online Shopping Shift

    Analyzing data from pandemic holidays past can help brands successfully navigate the shopping shift online.
  • Brown-Forman Gives ‘Cheers’ to Stay-at-Home Hosts

    To leverage the increase in online purchase and home delivery of alcohol, Brown-Forman revamped one of its websites to provide information for novice hosts.
    a person smiling for the camera
  • Retail Media: Bob Evans Picks Winning Sides

    Bob Evans Farms undertook its first-ever integrated shopper marketing campaign to spotlight dinner sides for the holidays.
  • Ibotta Recruits CPGs to Treat Walmart Shoppers

    Nine months prior to Thanksgiving, mobile rewards platform Ibotta saw an opportunity to advance its mission of making every purchase rewarding while also helping Walmart shoppers during what was shaping up to be a difficult year.
  • Expo Panel: Technology Enablers Along the Path

    From image optimization to robotic process automation, speakers at the Path to Purchase Institute's sixth and final "Community Gathering" shared their insights on today's emerging technologies, technological needs and key digital trends.
  • Mars Wrigley Brings Fun to Walmart

    Mars Wrigley Confectionery ran an omnichannel campaign at Walmart this summer reminding shoppers to "Live Summer to the Funnest" amid the COVID-19 pandemic.
  • Expo Panel: The Future of the Store

    Speakers at the Path to Purchase Institute's fifth "Community Gathering" discussed ways the store has changed and will continue to change as a result of the COVID-19 pandemic.
    The Future of the Store panelists
  • Expo Panel: The Omnichannel Experience

    Panelists at the Path to Purchase Institute's fourth "Community Gathering" discussed how building an omnichannel experience became exponentially more important in 2020.
  • Expo Panel: Best Practices for Converting Shoppers

    Becoming nimbler and more flexible is vital because it's the pace of change, rather than the changes themselves, that has been so surprising, according to a panel of industry experts speaking at Path to Purchase Institute’s third "Community Gathering."
  • Reimagined P2PX Brings the Learning Home

    Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.

A collection of news, articles and other featured content about Omnichannel.