CPG advertisers and their agencies can now leverage Pacvue to create, execute and manage sponsored product advertising campaigns across Albertsons’ retail media network.
Ulta has launched UB Media and enriched its portfolio of ad products and channels to strengthen brand advertising using data from its popular Ultamate Rewards program.
New funding from Sandbridge Capital and Marcy Venture Partners will accelerate Madison Reed's brick-and-mortar Color Bar growth, as the company plans to operate 80 locations by the end of 2022.
To succeed in 2022 and beyond, brands must implement a connected commerce model that unifies data-informed strategies across all digital advertising channels to drive sales and better connect with customers, writes Skai's Nich Weinheimer.
Digital engagement for the c-store space is not just about getting customers onto the lot, but also getting them into the store and influencing their purchases once they’re there, according to Convenience Store News.
The retailer has joined Stingray Group’s retail media network, giving advertisers the ability to extend their national with in-store digital audio advertising.
Brands and cannabis retailers are becoming more comfortable leveraging the holiday to appeal to 21+ consumers, while some focus on righting the wrongs strict cannabis laws have had in the U.S.
Instacart Platform comprises new fulfillment, advertising and insights capabilities to help make it easier for its retail partners to deliver omnichannel experiences.
Vistar Media will provide programmatic access to thousands of golf cars across the U.S. by utilizing interactive screens on Shark Experience presented by Verizon.
The Fresh Market's ongoing partnership with Firework brings a full suite of live commerce and short-form shoppable video capabilities to the retailer's owned media channels.
