A collection of news, articles and other featured content about Omnichannel.

Omnichannel

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  • Brown-Forman Gives ‘Cheers’ to Stay-at-Home Hosts

    To leverage the increase in online purchase and home delivery of alcohol, Brown-Forman revamped one of its websites to provide information for novice hosts.
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  • Retail Media: Bob Evans Picks Winning Sides

    Bob Evans Farms undertook its first-ever integrated shopper marketing campaign to spotlight dinner sides for the holidays.
  • Ibotta Recruits CPGs to Treat Walmart Shoppers

    Nine months prior to Thanksgiving, mobile rewards platform Ibotta saw an opportunity to advance its mission of making every purchase rewarding while also helping Walmart shoppers during what was shaping up to be a difficult year.
  • Expo Panel: Technology Enablers Along the Path

    From image optimization to robotic process automation, speakers at the Path to Purchase Institute's sixth and final "Community Gathering" shared their insights on today's emerging technologies, technological needs and key digital trends.
  • Mars Wrigley Brings Fun to Walmart

    Mars Wrigley Confectionery ran an omnichannel campaign at Walmart this summer reminding shoppers to "Live Summer to the Funnest" amid the COVID-19 pandemic.
  • Expo Panel: The Future of the Store

    Speakers at the Path to Purchase Institute's fifth "Community Gathering" discussed ways the store has changed and will continue to change as a result of the COVID-19 pandemic.
    The Future of the Store panelists
  • Expo Panel: The Omnichannel Experience

    Panelists at the Path to Purchase Institute's fourth "Community Gathering" discussed how building an omnichannel experience became exponentially more important in 2020.
  • Expo Panel: Best Practices for Converting Shoppers

    Becoming nimbler and more flexible is vital because it's the pace of change, rather than the changes themselves, that has been so surprising, according to a panel of industry experts speaking at Path to Purchase Institute’s third "Community Gathering."
  • Reimagined P2PX Brings the Learning Home

    Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.
  • How to Plan for an Atypical Holiday Season

    To succeed in the final quarter of 2020, during one of the strangest year on record, sharp adjustments are necessary to align with changes in consumer behavior.
  • Study: Consumers Hungry for Digital Shopping Experiences

    Per a new global survey of more than 2,500 consumers, 30% of U.S. respondents would like to see retailers offer mobile payments in the near future, followed by mobile app orders and scannable barcodes.
  • SE Grocers Doubles Down on Omnichannel Marketing

    Marketing tech company Eagle Eye Solutions will help Southeastern Grocers gain shopper data efficiently and use it to create more revenue opportunities, decrease marketing costs and incentivize shopper loyalty.

A collection of news, articles and other featured content about Omnichannel.