The Path to Purchase Institute speaks with Pear Commerce founders Eric Martell and Alex Wyler about a different approach to digital marketing for CPG brands at retail.
As the pandemic continues to wax and wane in the U.S., the role of delivery within overall omnichannel growth in the grocery sector continues to adapt.
When live sporting events were halted across the country at the onset of the pandemic in the spring of 2020, beer manufacturers had to compensate for the loss of an in-stadium experience — and find new ways to get their products in people’s hands.
Ken Krasnow has been enjoying his current role for five years, leading media, digital marketing, shopper marketing, national promotions, merchandising, packaging design and the consumer call center.
Denzel R. Washington brings passion and contagious energy into everything he touches – and has benefited both personally and professionally from it.
Pamela Velarde's background is in computer engineering. She spent seven years working with semi-conductors before getting an MBA, then worked in management consulting and eventually joined Mattel.
Sarita Finnie is a CPG brand marketer at heart. Her career has spanned every color of the marketing rainbow — from local to global roles, to brand building to heavy P&L/profit management roles.
Albertsons Companies is executing an omnichannel "reintroduction" to shoppers that includes a rebranded loyalty program and an updated Deals & Delivery mobile application as the grocer evolves its strategy.
The mobile rewards platform has teamed with the entertainment studio on a program designed to offer consumers savings and generate incremental sales for retailers.
