OMA Award Winners 2020
Each year, Shop! recognizes best-in-class retail displays through its
Outstanding Merchandising Achievement (OMA) Awards competition. Showcased here are the 2020 Display of the Year, Creative Award and Budget Award winners.
Display of the Year Award
Garmin Global Cycling Display
Entrant: Process Retail Group, Lake Zurich, Illinois
Client: Garmin, Olathe, Kansas
Comments: Garmin’s objective for this display was to build a co-branded and cohesive cycling product ecosystem. The ability to hop on a bike connected to a Tacx trainer, engage in the software experience, and view the performance metrics displayed with Garmin cycling accessories in a retail setting was the overarching goal.
Arlo Smart Home Security
Entrant: Darko, Bedford Heights, Ohio
Client: Arlo Technologies, San Jose, California
Comments: This endcap was designed to showcase a suite of products and feature their ease of connectivity, in addition to sharing options for subscription services. The interactive touch pods are set on a perch to foster seamless shopper exploration and activation of the visual content for inspiration and education.
2019 Camp Backyard Summer
Entrant: Packaging Corp. of America, Lake Forest, Illinois
Client: Campbell Soup Co., Camden, New Jersey
Comments: A large thematic lobby kit display was developed in order to secure prime seasonal retail positioning during the summer promotional period. The replica display structures (canoe and adirondack chair) helped communicate the theme of getting outside during the warm summer months while enjoying the Campbell portfolio of salty snacks.
Joy Walmart Display
Entrant: WestRock, Atlanta
Client: Procter & Gamble, Cincinnati
Comments: While some women’s personal care brands portray shaving as a glamorous or empowering act, the Joy brand takes a more realistic approach by recognizing shaving for what it truly is: an everyday routine that is sometimes tedious. The objective was to help Joy relay its brand messaging through merchandising with elements of playfulness and sarcastic humor, providing Walmart shoppers with a no-nonsense product that is honest and realistic.
Riondo Italian Summer Vespa Scooter Display
Entrant: Bish Creative Display, Lake Zurich, Illinois
Client: Terlato Wines, Lake Bluff, Illinois
Comments: The objective behind this program was to create a clever and unique merchandising display that spoke to the Italian Prosecco consumer yet captured the Riondo feel and colors. The seats were placed with platforms designed to support cases of product. Using the true technical specifications of a Vespa, the engineering team was able to encapsulate the exterior shell of the classic scooter in an economical way.
Kroger Apple Stack Wow Display
Entrant: Innomark Communications, Fairfield, Ohio
Client: Kroger, Cincinnati
Comments: Innomark worked with Kroger and its partners to transform the concept of a basket of stacked apples into a visually appealing and structurally sound temporary display. A team used high-resolution product shots and E-flute to precisely replicate the look of each apple variety. The result was an impactful display that could be placed on either side of the existing store fixture.
Astro C40 Controller Display
Entrant: Inesco Display, Akron, Ohio
Client: Astro Gaming, San Francisco
Comments: The goal here was to let consumers put their hands on the controller and experience the premium quality materials and design while still keeping the demo units secured.
Olay Retinol 24 Cosmetic EndSTAND
Entrant: Menasha, Neenah, Wisconsin
Client: Procter & Gamble, Cincinnati
Comments: The display stood out from competitors by using four-color, full litho printing to enhance its bold and black Olay branding and sleek product imagery. Constructing the display from E-flute kraft corrugated ensured that it would retain stability for two months.
Reign Two-Sided Hutch
Client: Williams Lea Tag, London
Comments: The EB flute hutch was wrapped in a black litho laminate for a sharp, clean look and included the Reign logo on every side. The corrugate floor unit used a standard hutch design with built-in shelves to ensure that it reflected a display structure familiar to the customer.
Shop! Environments Association is the trade organization focused on enhancing retail environments and experiences. The association represents more than 1,400 member companies and affiliates worldwide from 23 countries. Shop! contributes to the global retail marketplace through industry leadership, industry certification, education and networking events.