Each year, Shop! recognizes and honors retail displays with its Outstanding Merchandising Achievement (OMA) Awards competition. Showcased here are the 2019 Display of the Year, Budget Award and Creative Award winners.
Display of the Year Award
The Ruffino Prosecco Holiday Spectacular
Entrant: Bish Creative Display, Lake Zurich, Illinois
Client: Constellation Brands, Victor, New York
Comments: The Ruffino brand wanted to creatively promote its extraordinary bubbles, while emphasizing their strong brand identity in the Ruffino orange color. Floating bubbles and the visual appearance of effervescence was a challenging thing to accomplish with static merchandising and 3-D components.
Tecate Pouring Can
Entrant: Rapid Displays, Chicago
Client: Heineken USA, White Plains, New York
Comments: The objective was to design, engineer and manufacture a photo-realistic, supersized pouring Tecate can that appeared to defy gravity. Using 4CP translucent inks printed on metallic foil, Rapid Displays was able to replicate the reflective highlights of the can and deliver an impactful display for use in grocers and mass merchants.
Kingsdown BedMatch Experience
Entrant: Ryan Scott, High Point, North Carolina
Client: Kingsdown, Mebane, North Carolina
Comments: The objective of this program was to create an interactive fixture that embodied the technical nature of the product while evoking the comforting feeling Kingsdown wanted consumers to feel when engaging with the fixture/product. This fixture needed to be inviting and not intimidating so that consumers were comfortable laying down and getting scanned for their suggested mattress.
Cazadores Catrina Day of the Dead Pole Topper
Entrant: Bish Creative Display, Lake Zurich, Illinois, and Madden Communications, Wood Dale, Illinois
Client: Bacardi USA, Coral Gables, Florida
Comments: This display was the centerpiece of a larger Dia de los Muertos (Day of the Dead) promotion for the brand. The Catrina display needed to be colorful and authentic in order to make a bold statement as to the relevancy between the brand and the Dia de Los Muertos holiday.
Veuve Clicquot Romantic Picnic Basket Display
Entrant: Bish Creative Display
Client: Moet Hennessy USA, New York
Comments: This basket and balloon needed to truly appear to be floating above the product, setting Veuve Clicquot above its competitors for the spring and summer selling months. Durability and stability were dominant objectives for this display, as it was designed to to appear to defy physics using transparent materials.
Entrant: Merchandising & Marketing Corp., Mamaroneck, New York
Client: Belvedere Vodka, Zyrardow, Poland
Comments: This display is injection molded, electroplated and has more than 20 component pieces that are hand assembled. A video screen incorporated into the head of the bear communicates celebration messages activated by a corresponding mobile application.
Friskies Lil’ Soups Floorstand Powerwing
Entrant: WestRock, Atlanta
Client: Nestle Purina Petcare, St. Louis
Comments: The detachable backboard of the floorstand could easily be removed and hung as a power wing display near other complementary product or in other strategic off-shelf locations. Large graphic areas were added to the display to provide space for the brand’s fun, playful colors and complementary messaging.
Simple Truth Pistachio Free-Standing Display
Entrant: Williams Lea Tag, London, and Innomark Communications, Fairfield, Ohio
Client: Kroger, Cincinnati
Comments: The client wanted to increase its store-branded pistachio focus to combat the competitive brand’s increasing supply cost. This display served to minimize competition while raising awareness of its own brand.
Scuf Vantage Controller Wall Display
Entrant: The Royal Group, Cicero, Illinois
Client: Scuf Gaming International, Suwanee, Georgia
Comments: The product was displayed under acrylic while still enabling the customer to view all sides of the product with a mirror strategically placed underneath. Each element was highlighted during the shopper’s approach and was tested using predictive eye-tracking software.