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09/03/2019

OMA Award Winners 2019

Each year, Shop! recognizes and honors retail displays with its Outstanding Merchandising Achievement (OMA) Awards competition. Showcased here are the 2019 Display of the Year, Budget Award and Creative Award winners.

Display of the Year Award

The Ruffino Prosecco Holiday Spectacular

TEMPORARY

The Ruffino Prosecco Holiday Spectacular

Entrant: Bish Creative Display, Lake Zurich, Illinois

Client: Constellation Brands, Victor, New York

Comments: The Ruffino brand wanted to creatively promote its extraordinary bubbles, while emphasizing their strong brand identity in the Ruffino orange color. Floating bubbles and the visual appearance of effervescence was a challenging thing to accomplish with static merchandising and 3-D components.

Tecate Pouring Can

SEMI-PERMANENT

Tecate Pouring Can

Entrant: Rapid Displays, Chicago

Client: Heineken USA, White Plains, New York

Comments: The objective was to design, engineer and manufacture a photo-realistic, supersized pouring Tecate can that appeared to defy gravity. Using 4CP translucent inks printed on metallic foil, Rapid Displays was able to replicate the reflective highlights of the can and deliver an impactful display for use in grocers and mass merchants.

Kingsdown BedMatch Experience

PERMANENT

Kingsdown BedMatch Experience

Entrant: Ryan Scott, High Point, North Carolina

Client: Kingsdown, Mebane, North Carolina

Comments: The objective of this program was to create an interactive fixture that embodied the technical nature of the product while evoking the comforting feeling Kingsdown wanted consumers to feel when engaging with the fixture/product. This fixture needed to be inviting and not intimidating so that consumers were comfortable laying down and getting scanned for their suggested mattress.

Cazadores Catrina Day of the Dead Pole Topper

Creative Award

 

TEMPORARY

Cazadores Catrina Day of the Dead Pole Topper

Entrant: Bish Creative Display, Lake Zurich, Illinois, and Madden Communications, Wood Dale, Illinois

Client: Bacardi USA, Coral Gables, Florida

Comments: This display was the centerpiece of a larger Dia de los Muertos (Day of the Dead) promotion for the brand. The Catrina display needed to be colorful and authentic in order to make a bold statement as to the relevancy between the brand and the Dia de Los Muertos holiday.

Veuve Clicquot Romantic Picnic Basket Display

SEMI-PERMANENT

Veuve Clicquot Romantic Picnic Basket Display

Entrant: Bish Creative Display

Client: Moet Hennessy USA, New York

Comments: This basket and balloon needed to truly appear to be floating above the product, setting Veuve Clicquot above its competitors for the spring and summer selling months. Durability and stability were dominant objectives for this display, as it was designed to to appear to defy physics using transparent materials.

Belvedere Digi

PERMANENT

Belvedere Digi

Entrant: Merchandising & Marketing Corp., Mamaroneck, New York

Client: Belvedere Vodka, Zyrardow, Poland

Comments: This display is injection molded, electroplated and has more than 20 component pieces that are hand assembled. A video screen incorporated into the head of the bear communicates celebration messages activated by a corresponding mobile application.

Friskies Lil’ Soups Floorstand Powerwing

Budget Award

 

TEMPORARY

Friskies Lil’ Soups Floorstand Powerwing

Entrant: WestRock, Atlanta

Client: Nestle Purina Petcare, St. Louis

Comments: The detachable backboard of the floorstand could easily be removed and hung as a power wing display near other complementary product or in other strategic off-shelf locations. Large graphic areas were added to the display to provide space for the brand’s fun, playful colors and complementary messaging.

Simple Truth Pistachio Free-Standing Display

SEMI-PERMANENT

Simple Truth Pistachio Free-Standing Display

Entrant: Williams Lea Tag, London, and Innomark Communications, Fairfield, Ohio

Client: Kroger, Cincinnati

Comments: The client wanted to increase its store-branded pistachio focus to combat the competitive brand’s increasing supply cost. This display served to minimize competition while raising awareness of its own brand.

Scuf Vantage Controller Wall Display

PERMANENT

Scuf Vantage Controller Wall Display

Entrant: The Royal Group, Cicero, Illinois

Client: Scuf Gaming International, Suwanee, Georgia

Comments: The product was displayed under acrylic while still enabling the customer to view all sides of the product with a mirror strategically placed underneath. Each element was highlighted during the shopper’s approach and was tested using predictive eye-tracking software.

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