Office Depot Touts HP SKUs

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Office Depot Touts HP SKUs

By Cyndi Loza - 10/15/2018

Office Depot shined a spotlight on HP SKUs last week through a variety of promotions. 

As part of the effort, the office supply chain dangled a "buy one, get one 30% off" deal on HP ink from Oct. 7-13. Multiple shelf tags, a sponsored Facebook update and a feature in the retailer's Oct. 7 circular touted the offer. An leaderboard and banner ad, an Oct. 9 Twitter update and multiple email ads also supported, directing users to a page within the retailer's website spotlighting the "HP Event" offer while also promising:

  • up to 40% off HP printers, 
  • up to $130 off HP laptops, and 
  • 10% back in bonus rewards for loyalty members on the purchase of eligible HP inkjet printers. 

The last offer was also spotlighted on price labels in stores. Select HP laptops additionally enjoyed secondary merchandising space via endcaps. 

Staples regularly touts HP products and services, last year highlighting the brand's revamped ink-replacement service and Sprocket printer.