A collection of articles, white papers, guides and other content related to emerging strategies, best practices, and leading tools and technology providers for the development and market introduction of new products.

NPDI (New Product Development & Introduction)

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  • Hershey Forges Friendships Using Chocolate, Emojis

    ​​​​​​​Shopping can be highly emotional, creating connections among people and providing a sense of control in one’s life. However, those qualities might not seem to jibe with the transactional bustle of back-to-school season.
  • Standout Small Brands

    A pat on the back to 24 upstarts making unique marks on the evolving retail marketplace.
  • Levi's to Let Shoppers Design Custom Jeans

    Levi Strauss & Co. is transitioning to an operating model for the digital era, leveraging new tech to radically reduce the time it takes to bring a product to market and unveiling a new ability for consumers to design their own pair of jeans.
  • Method, Olly Co-Creator Launches First-Aid Brand at Target

    Target is enjoying an exclusive launch window for a vibrant and colorful first-aid brand that aims to renew the category by blending function with fun.
  • Inside CVS, Glamsquad’s Growing Relationship

    CVS Pharmacy in October deepened its relationship with on-demand beauty service Glamsquad to exclusively launch a new line of hair care and beauty tools dubbed GSQ by Glamsquad.
  • Uncle Ben's Adds Google Lens to Packaging

    Through a partnership with Innit, the rice brand launched a new tech initiative that leverages the Google Lens visual search technology to connect digital information to physical products and unlock meal solutions.
  • Stop & Shop Seeks Improvement with New Tech

    Stop & Shop in September began piloting a fresh bread-making machine at a Milford, MA-based store as the company adds more unique elements to reverse dropping sales.
  • Amazon Dives into Beauty with Belei

    As online beauty brands continue picking up steam, Amazon moved to grab more share of the category by launching its first dedicated, private label skin care brand.
  • Walgreens Supports Innovative Gillette Razor Launch

    Walgreens supported the launch of Procter & Gamble’s Gillette SkinGuard razors with a variety of activity in January. The product addresses the problem of shaving irritation through an entirely new design philosophy, according to P&G.
  • Diet Coke Relaunch Fueled by Insights

    Coca-Cola Co. is targeting a new generation of consumers for this year’s Diet Coke relaunch, using an approach that emerged from a two-year innovation process grounded in consumer research.
  • Tip of the Spear Technology: Virtual Photographer

    CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: product image creation software Virtual Photographer.

A collection of articles, white papers, guides and other content related to emerging strategies, best practices, and leading tools and technology providers for the development and market introduction of new products.