Nielsen's Global Consumer Business Unveils New Brand Identity

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Nielsen's Global Consumer Business Unveils New Brand Identity


Nielsen’s Global Consumer Business unveiled a new brand identity — including a new company name and logo — at Intelligence Reimagined, the latest, virtual iteration of its annual Consumer 360 event. Once Nielsen’s Global Consumer Business becomes a stand-alone company it will be known as NielsenIQ, identified by a new brand logo with a vibrant green color that the company says reflects its dynamic and optimistic spirit, as well as a bold typeface that represents its strength and creativity.

“Unveiling our new brand is one of many actions we are taking as part of our blueprint for modernizing our client experience, while continuing to be the global leader in delivering complete consumer intelligence,” said David Rawlinson, CEO of Nielsen’s Global Consumer Business. “We are creating a bolder, more forward-thinking company that will allow us to share our unparalleled expertise, which is rooted in our pursuit of the most comprehensive data sets and commitment to measuring every transaction equally. Our new name and brand represent our continued dedication to these ideals, while bringing to light the intelligence behind our technology, platforms, and predictive capabilities.”

The company says it has been recognized as the world’s prevailing data authority for nearly 100 years, and NielsenIQ will honor its legacy while embracing the evolution of its business and the disruption of the consumer packaged goods industry, moving forward with an unwavering mission to deliver the complete truth and provide solutions oriented around client needs. 

“NielsenIQ is embarking on a journey to drive sustained growth and optimize performance for our clients,” said Jacqueline Woods, Chief Marketing Officer of Nielsen’s Global Consumer Business. “We are excited to launch a complete brand experience that will accelerate our company’s growth by expanding our footprint across the entire digital landscape, including our products, solutions, and platform. Our brand represents transformative thinking — inspired by our data and technology — that allows our clients to make faster and more confident decisions leading to successful outcomes.”

“We are on an exciting journey to meet the unique needs of our clients,” said Rawlinson. “The Nielsen brand — with a nearly century-old legacy — is recognized throughout the world. Our new brand reinforces our commitment to deliver the accuracy our clients depend on to make critical decisions confidently, coupled with a name and design that doesn’t lose sight of our heritage.”

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