As digital commerce continues to flourish and brands are faced with a shrinking retail presence, it's more crucial than ever to invest in effective shopper marketing programs that engage shoppers, win the digital shelf and promote long-term, repeat behavior.
Retailers have recognized this brand advertising need and new revenue opportunity, both developing and partnering to monetize their platforms and data to offer brands a menu of retail media targeting and advertising capabilities.
The Path to Purchase Institute is launching a new, interactive Learning Lab that will guide attendees through the retail media business model and its unique value, key players and their capabilities, when and how to leverage them for maximum shopper engagement and program ROI, plus more from the Institute’s very own retail media expert and course instructor, Chris Perry, who has more than a decade of experience in e-commerce and learning and development. Register now.
Brand and shopper marketers, e-commerce leaders, agency teams and all solutions providers with 3-5 years of experience and at least one year in a shopper, commerce, media or brand marketing role are encouraged to attend.
The course will take place on Wednesday, Jan. 27, 12-2:30 p.m. ET. Given significant member outreach on this topic, spaces for the course are limited, and we recommend reserving your spot early. To register or view more details on the agenda and pricing, click here.
The Retail Media Accelerator session will also:
- Debunk common myths around retail media investments and strategies.
- Share best practices for how brands should fund and manage retail media investments.
- Offer recommendations for how retail media investments can be leveraged in JBP process.
- Review the metrics that matter.
Note: The Institute is also launching the Retail Media Forum, a new event focused on educating the industry about the complex, rapidly evolving landscape of retail media. The forum is scheduled to be held virtually on March 30-31.