NewsBreak Rebrands to Shep Digital

Jacqueline Barba
Associate Editor
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graphical user interface, diagram, website

NewsBreak Media Networks, a digital shopper marketing platform for the fuel and convenience channel, has rebranded to Shep Digital Solutions and launched a new website.

The new name and branding better represents the company’s expanded portfolio of customizable digital merchandising services for convenience stores and other retail businesses, the company said in a new media release. While NewsBreak started primarily as a “forecourt media company,” Shep aims to offer a more comprehensive fleet of digital shopper marketing solutions.

In addition to a new name and logo, Shep launched a new website, highlighting the company’s core services including point-of-purchase marketing automation and content procurement and production. Shep automates the forecourt media process and integrates it into the overall shopper marketing strategy with targeted messaging.

“In the last couple of years, we have expanded our services to address where the industry is going, and the new brand identity reflects that,” said Bob Bradley, CEO of Shep Digital Solutions, said in the release.

Shep’s content is curated locally and features local news, weather and lifestyle content, making it more engaging and relevant to customers, according to the company. The consumer experience and merchandising messages are driven by Shep’s proprietary data analytics platform, which uses information such as historical sales, loyalty program data, weather, time of day, neighborhood demographics and more to increase conversion rates.

“Our customizable platform helps convenience stores turn fuel-only customers into in-store, multi-product purchasers,” said Brian Nelson, president of Shep, in the release. “Shep focuses on creating episodic transactions to convert visitors into higher profit margin customers.”