News Briefs


Dick’s ‘House of Sport' Concept Adds Like-Minded Wellness Products


Dick’s Sporting Goods has partnered with PlantFuel Life, a plant-based wellness company, to offer the manufacturer's products at the retailer’s “House of Sport” in-store retail experience stores in June.

In 2021, Dick’s began opening its House of Sport concept stores designed to drive destination shopping. The interactive, experiential stores feature outdoor turf field and running tracks, rock-climbing walls, batting cages, golf hitting bay simulators, putting greens, health and wellness centers for recovery and wellbeing, and consolidated service areas for breaking in gloves, stringing lacrosse sticks, repairing bikes and more offerings.

PlantFuel is a premium plant-based health and wellness company founded by former National Football League player and entrepreneur Brad Pyatt. Rolling out in June, PlantFuel products will be available in Dick’s House of Sports locations within the health and wellness centers. Initial products available at the retailer will include All-in-One Nutrition, a plant-based protein; Performance Protein, a vegan-fermented plant-fueled; All-in-One Pre-Workout; All-in-One Recovery supplements to reduce soreness and recovery time; and Daily Immunity + Hydration to strengthen the immune system.

"Dick’s is the pinnacle of sports retail, and House of Sport represents the future of experiential shopping, so we're honored to partner with such a forward-thinking company to continue leading the plant-based health and wellness category," said Brad Pyatt, PlantFuel CEO, in a news release.

This partnership with Dick’s aims to further PlantFuel's strategic channel and distribution growth strategy, while also aligning with the retailer’s mission of combining “true integrated experiences with premium products to create an authentic connection,” per the release.


EnsembleIQ Leader Honored in the Information Services Industry


EnsembleIQ CEO Jennifer Litterick has been honored as a Change-Maker in the Information Services Industry by the Top Women in Media and Ad Tech Awards. The annual awards program, produced by AdExchanger and AdMonsters, celebrates leaders who have made an impact in the digital media and advertising technology community.

Litterick will also participate as a panelist on a c-suite panel discussion on the “Current State of the Industry” at the 2022 MediaGrowth Summit on June 15. Other panel participants include Paras Maniar, CEO of Bobit and John Yedinak, president and co-founder of Aging Media Network. Craig Fuller, CEO of FreightWaves will moderate the session.

“It is a privilege to be recognized by AdExchanger and AdMonsters as a leader in the information services industry. EnsembleIQ’s success can be attributed to the hard work and dedication of the entire EnsembleIQ team, and I am pleased to share this accomplishment with them,” said Litterick in a company news release. “I am passionate about the advancement of the information services industry, and I look forward to sharing my insights at the Summit.”

Litterick was appointed CEO of EnsembleIQ to define and execute a new company vision. She specializes in turning challenged businesses into high-performing assets by quickly assessing changing market opportunities, talent needs and core strategy to ensure revenue and growth objectives are reached. Litterick rebuilt the EnsembleIQ executive leadership team with a focus on innovation, and she created a performance-based culture rooted in nurturing and recruiting high-performing employees driving company growth. 

Most recently, EnsembleIQ was named a “Best Place to Work in Chicago” by workplace culture evaluation firm Comparably based on a survey of company employees, who also gave Litterick high ratings for her exceptional leadership.


EnsembleIQ Adds VP Of Marketing

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EnsembleIQ has nabbed Jesse Yeung to join the company as its vice president of marketing, a newly created role. Yeung will be responsible for EnsembleIQ’s marketing strategy including brand marketing and marketing communications and operations that fuel audience engagement, revenue and business growth. 

Yeung joins EIQ from Informa Connect, where he most recently served as the marketing director, and was responsible for leading an integrated marketing strategy for digital and event brands in the restaurant, foodservice, catering, grocery, meetings and special events industries. A strategic and data-driven marketer, Yeung has extensive audience development, demand generation, content marketing and event marketing expertise supporting B2B content and event brands. Prior to Informa, Yeung worked at publishing company Penton.

“We are fortunate to have [Yeung] to lead our marketing efforts. He brings a wealth of experience in the business-to-business foodservice, grocery and meetings/events industries to this important position. [Yeung’s] role is vital to increasing awareness of EnsembleIQ and our properties in retail, healthcare and hospitality,” said Joe Territo, SVP, content and communications, in a company news release.


Mosaic Fills New SVP of U.S. Commerce Role

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Integrated marketing agency Mosaic North America has appointed Tony Ciresi as senior vice president of commerce in the U.S. He will report to co-managing partner Debbie Kaplan.

As SVP of commerce, Ciresi will lead the practice, serving as Mosaic's shopper marketing expert in the U.S. Drawing upon 20 years of industry experience, he will collaborate with agency teams in driving innovation in the space. Ciresi will also lead a team of VP- and director-level employees to further innovate and incorporate the agency’s commerce expertise into its integrated marketing practice, across both organic and new business.

Ciresi will work closely with clients to advise on commerce agendas and key trends. His input will play a key part in optimizing marketing investments across consumer and trade budgets in today's constantly evolving retail landscape, according to a company news release.

Ciresi joins Mosaic from VMLY&R Commerce, where he was EVP, client engagement. In that role, he acted as a client advisor, overseeing delivery of client engagement relationships and was a key contributor in helping to articulate each client's market needs, develop business models and identify key business challenges.


EIQ BrandLab Wins 7 AVA Digital Awards

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EIQ BrandLab, the full-service strategic marketing and creative agency operated by EnsembleIQ for the global B2B market, has won seven AVA Digital Awards for digital excellence.

The AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communications. The awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP).

Each of the entries were developed in partnership with clients ranging from CPG brands to enterprise technology companies.   

Platinum Awards
Web Interactive Capabilities: Convenience Store News and E. & J. Gallo Winery, Just Chillin’: How to Get More Out of Ready-to-Drink Beverage Sales 

Native Advertising: Progressive GrocerEurope, Home of Cheese 

Website, Shopper Marketing: Progressive Grocer and Anheuser-Busch, Ignite

Gold Awards
Website Redesign: EnsembleIQ

Microsite: Consumer Goods Technology and SAP, Reimagine Consumer Products 

White Paper: Consumer Goods Technology and Google, Retail and CPG Reinvented

Web Infographics: Progressive Grocer and Bumble Bee, Seafood Future: Bumble Bee Eliminates Plastic Waste

“EIQ BrandLab aspires to be a true firebrand in business marketing and we’re honored to work with some of the most forward-thinking companies in retail, healthcare and hospitality,” Darren Ursino, vice president of brand engagement at EnsembleIQ, said in a media release. “We are very proud to have been recognized by the AVA Digital Awards for our work.”

 “The redesigned EnsembleIQ corporate website, created by EIQ BrandLab, has been well received by our audience. We are very pleased to have received this honor from the AVA Digital Awards,” said Joe Territo, EVP, content and communications.


Pearl Media Acquires Lure Outdoor

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Pearl Media, in partnership with Seaport Capital, has acquired Lure Outdoor, making it one of the premier street-level out-of-home (OOH) media companies in the U.S.

Based in New York, Lure Outdoor's OOH mix encompasses more than 120 street-level billboards, barricades and storefronts throughout New York, Chicago and Los Angeles.  

Montclair, New Jersey-based Pearl continues to focus on delivering brands more specific media buys through partnerships with sought-after, mixed-use developments and large format OOH assets in urban core downtown markets around the country, according to a news release from the company. The acquisition enables Pearl to provide expanded reach to high-impact media within major cities.

"Pearl Media was born in OOH on the street level, pioneering the acceptance of storefronts into the OOH media mix over a decade ago,” said Joshua Cohen, CEO of Pearl Media, in the release. “Today, the business has grown in several directions; however, we have never lost our love for the medium and we recognized Lure has done an amazing job building out this high-profile permitted inventory in some of the top neighborhoods and cities in the country.”

"Seaport has invested in OOH companies over the last 25 years, and we believe that the collection of Pearl and Lure assets is extremely unique and attractive in the markets in which they operate," added Bob Tamashunas, Partner at Seaport Capital.

For the last eight years, Lure Outdoor has led the way in curating and developing niche "can't miss" eye-level billboards and in-window displays, capturing consumers' attention with “bold and innovative” campaigns. Lure's assets have enabled brands to break through busy streets and neighborhoods to connect with consumers. "With shared values and a shared love for street-level OOH media, joining Pearl is the ideal next step for Lure to grow. We are excited to see Pearl's vision for the combined entity come to fruition", said Jonny Kaloudis, CEO of Lure.