News Briefs

02/07/2022

The North Face's 'Coldest' Pop-Up

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north face

After The North Face reportedly had to close its shop at the Genting Ski Resort outside of Beijing until the Winter Olympics are over, the brand opened a branded, shipping container pop-up shop in the frigid Changbai Mountains of China. The outdoor recreation and apparel brand opened “the coldest pop-up store in partnership with Fred & Farid Group's Shanghai-based creative agency to celebrate and serve explorers who embrace extreme adventures. The agency shared a promotional video for the shop via YouTube and its website. The shop was open for just one week in mid-January.

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01/28/2022

Lowe's Nabs Former Head of Sam's Club Media

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abishake

Abishake Subramanian, the former head of Sam’s Club Media,has joined Lowe’s as vice president and general manager of Lowe's One Roof Media Network, the home improvement retailer's new retail media offering. Subramanian, who announced his new role on LinkedIn, most recently served as senior director and head of advertising & partnerships for Sam's Club Media. Subramanian started at Sam’s Club in 2016 as associate director of advertising sales, though he held multiple roles during his time there.

01/21/2022

Pepsi Releases Trailer for Super Bowl LVI Halftime Show

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the call pepsi

PepsiCo introduced a trailer ahead of the Feb. 13 Super Bowl LVI halftime show featuring Mary J. Blige, Eminem, Snoop Dogg, Kendrick Lamar and Dr. Dre. Directed by filmmaker F. Gary Gray, "The Call" trailer comprises a musical compilation of iconic tracks from the performers including Eminem's "Rap God" and Snoop Dogg's "California Love."

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12/15/2021

Kroger Promotes Laura Gump to Houston Division President

The Kroger Company has promoted former vice president of merchandising for the Houston division, Laura Gump, to president of the division. Gump succeeds Joe Kelley who was recently named president of King Soopers.

Gump has over 34 years of grocery retailing experience. Prior to joining Kroger in 2020, she spent most of her grocery industry career with H-E-B, starting her career managing stores before being promoted to district manager, regional vp, and later to group vp.

Gump currently serves as the president of Women's Edge, a group dedicated to the promotion and mentorship of women in leadership at Kroger, as well as sitting on the board of directors for Boys and Girls Clubs of Greater Houston. She is a past board member of Teach for America and has received accolades for her efforts to elevate diversity within the retail industry.

11/30/2021

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