The Bluebird Group, an omnichannel retail service agency, has added Walmart as a partner following the acquisition of 479 Sales & Marketing, a Bentonville, Arkansas-based, omnichannel agency. The expansion adds to Bluebird's team of “strategically minded experts” and allows them to offer a larger array of services designed to help in-demand brands become retail-ready and deliver their products in-store and online, according to a news release from the agency.
"Our combined industry knowledge, data insights and analytics will provide our brand partners with the best services available," said Jason Kapsner, founder & CEO of Bluebird, in the release. "The 479 team shares our mission to be analytically forward-thinking and trusted stewards of our brand and retail partners. Their Walmart expertise is evident in their long-standing client relationships."
Bluebird has relationships with retailers including Target, Best Buy and Costco. The acquisition of 479 allows the company to expand their expertise to Walmart, Walmart.com and Sam's Club. All employees of 479 will transition to Bluebird and remain in Arkansas to continue to foster their Walmart relationships.
"We've been methodical in our search for the right partner,” said Kapsner. “We've been wanting to grow our relationship with Walmart, and 479 can help us do that. We're excited to bring them under the Bluebird umbrella and provide new opportunities for our brand and retail partners."
Volta Inc.’s board of directors has appointed Brandt Hastings, chief revenue officer at Volta, as interim CEO, effective immediately. Hastings will also retain his title as CRO. This appointment follows Scott Mercer's decision to step down as chairman and CEO of Volta last month. The board has commenced a formal search for a permanent CEO.
Hastings is a revenue executive with two decades of experience building business models and driving growth for global companies such as iHeartMedia and Clear Channel Communications. He currently leads Volta's advertising and charging solutions businesses to deliver measurable impact to international brands, agency partners, commercial properties and retail locations, according to a news release. Hastings has led Volta's revenue growth and expanded the company's site partner relationships significantly since joining the company in 2020.
"Volta is a strong company with immense opportunity as the world transitions to electric mobility," said Kathy Savitt, co-chair of the board, in the release. "We want to thank Scott Mercer, who built this company with an incredible vision. As the board conducts a complete and formal search for a permanent CEO, we are confident that [Hastings] will lead Volta's teams to realize the company's significant potential."
Cannabis Retailer Brings Tech-Savvy Destination to Los Angeles
Premium cannabis retailer HerbNJoy has opened a tech-savvy store in Beverly Hills, California. Among its features, the curated retail space includes a bespoke interactive digital wall, elevated interior design and a concierge front desk where shoppers can receive one-to-one customer service.
With this location, the cannabis retailer is doubling down on its focus of ensuring the shopping experience is “unintimidating, inclusive and informative,” according to a media release from HerbNJoy. The Beverly Hills store will launch a series of events and activations related to wellness, education, entertainment and community support through strategic partnerships and philanthropic endeavors, such as advocating for cannabis criminal justice reform.
“With so many cannabis companies either stuck in the past, or adopting the same generic models, HerbNJoy sets itself apart by operating at the intersection of cannabis, technology and lifestyle, combined with a social and cultural responsibility, seeing the importance of education, inclusivity and supporting minority groups that have been vilified by our institutions and media,” Jeff Linden, chief operating officer and co-founder of HerbNJoy, said in the release.
Electronics repair provider Asurion Tech Repair & Solutions has partnered with office supplies retailer Staples to open a tech repair hub within one store in Concord, New Hampshire. The hub offers professional fixes for most consumer electronics, from smartphones, tablets and computers to game consoles, smart speakers and drones.
Asurion’s experts claim they can help with most any tech mishap, and many basic repairs (e.g., cracked screens, battery issues and water damage) can often be completed in two hours or less, according to a news release from the company.
In addition to the services offered by Asurion, the Staples store in Concord will continue to provide tech services for Windows and Intel laptops, as well as data recovery services through the Staples Technology Service Area.
"Staples Stores are the destination for working and learning ideas and solutions, and convenient repair services play a critical role in how we support the small business community around this location," said Brian Coupland, senior vice president, merchandising, Staples U.S., in the release. "We look forward to working with Asurion Tech Repair & Solutions to amplify our tech support offerings and elevate the customer experience at the Staples Store in Concord."
The Concord location brings Asurion's retail footprint to nearly 800 locations across the U.S. Formerly known as uBreakiFix, all U.S. locations will rebrand as Asurion Tech Repair & Solutions throughout 2022.
Path to Purchase IQ parent company EnsembleIQhas tapped new talent as it invests in new enterprise membership and subscriptions initiatives by leveraging its unique market expertise across grocery, drug, convenience, retail technology and consumer goods channels. The company has appointed former Wall Street Journal executive Craig Lowe as senior vice president of membership and subscriptions. In this newly created role, Lowe will be responsible for the overall strategy and delivery of these offerings.
“Today we have two high-value membership products – Path to Purchase Institute and Restaurant Technology Network. By bringing Craig into EnsembleIQ, our goal is to create new, innovative membership and subscription experiences that leverage our actionable intelligence and connections across key retail channels. Craig will provide strategic leadership to ensure that we are tailoring our solutions to fulfill the needs of our business decision maker audiences and new constituencies seeking to grow their businesses,” said Jennifer Litterick, CEO of EnsembleIQ, in a news release.
Lowe brings vast international membership and subscription experience from across both B2B information services marketplace and consumer media. He has created paid subscriptions and membership programs, transformed a conferences business as well as led controlled circulation, news trade sales and marketing initiatives. He was most recently vice president, global audience marketing at Dow Jones, where he was responsible for delivering audiences for the Wall Street Journal’s global events business and developing membership growth strategies for all WSJ Professional membership propositions. Earlier in his career, Lowe was with BMI Research, Espicom Business Intelligence, Saga Publishing Ltd, Euromoney Institutional Investor Plc and Centaur Media Plc.
Dallas-based Immerss has introduced a "Shop Live" mobile app for Salesforce’s Commerce Cloud solution.
Immerss is a shoppable live video and chat platform aimed to help Salesforce retailers of all sizes generate incremental revenue by creating an in-person, virtual shopping experience while shopping online. The mobile app connects online shoppers to a sales associate via live shoppable video that guides them through their purchase from product selection to checkout.
According to a news release from Immerss, the platform provides one-to-one digital “clienteling” and one-to-many live online shopping similar to television network QVC. Immerss is a white-label solution that is fully integrated into Salesforce Commerce. Key features include:
Live chat and video co-shopping enables merchants to shop face-to-face with online shoppers and provide a higher level of service with no downloads required for the customer.
Outbound clienteling enables merchants to contact their customers via SMS messaging, share products and schedule one-on-one calls.
Live shopping QVC-style is the most effective way to reach the masses with a singular effort, according to the release, which enables merchants to utilize the power of social platforms while having full control over their data.
Data tracking and reporting are key differentiators. All activities performed by brand associates are tracked for commission and performance, in an effort to enable merchants to hire and retain a stronger workforce.
"What's missing from e-commerce is a human-to-human interaction," said Arthur Veytsman, co-founder and CEO at Immerss, in the release. "Live video commerce is rapidly emerging and redefining how brands and retailers interact with their customers to provide an elevated online shopping experience."
Immerss Shop Live for Salesforce is currently in beta and is expected to be generally available in the coming months.