By the time you read the January/February issue of Path to Purchase IQ in early February, many of you may have already forgotten about your New Year’s resolutions. It’s true — studies continually show that the majority of resolution-makers abandon their well-intentioned promises within a month.
I’m not usually one for making resolutions (adding something else to my never-ending to-do list has never been appealing), but I do like to think of the new year as a good time to refresh or hit the proverbial reset button. To that tune, the editorial team is excited to kick off our first issue of 2022 with a few new offerings that you can expect to see in each edition of the magazine.
Part of the refreshed issue lineup includes new departments that will help you keep the pulse of the industry, with a curated roundup of the latest trends in shopper behavior and consumer research, spotlights on brands and categories, a dive into in-store experience, new solutions and innovations, and plenty more.
Another new addition to each issue is our Author’s Corner, where we’ll pick the brains of the industry’s top minds and share a glimpse with you as part of our 2022 Book Club. I encourage you to sign up for the Book Club (it’s free!) so that you’ll be the first to know about each new author and book — plus you’ll get exclusive access to attend our “Meet the Author” virtual coffee hour events (available only to Book Club members). You can learn more about the Book Club and the 2022 featured authors and books at PathtoPurchaseIQ.com/bookclub.
Of course, each issue of Path to Purchase IQ will continue to cover the commerce marketing industry with in-depth feature stories, special reports and research. In this month’s issue, we unveil the results of our 26th annual Path to Purchase Trends Survey — including retailer media network ratings — and take a deep dive into the challenges, tactics and opportunities we’re facing as an industry.
Once you’re done digesting the numbers from our Trends Survey, check out the 15 emerging brands making big moves in CPG that you’ll want to keep on your radar. Then treat yourself to some fresh creativity and see how brands are engaging with shoppers via next-level immersive experiences.
Whether you’re a devoted resolution-maker or not, we hope this issue brings you the insights and inspiration to attack 2022 with vigor — or at the very least, a little extra wind in your sails.