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09/01/2021
Sponsored Content

The New Retail Reality: How To Respond In Disruptive Times

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Retail growth has hit a wall. Margins are under pressure from rising prices of raw goods and perishables, supply chain gaps, and the triple-digit growth of ecommerce amongst grocery store chains. How should CPG retailers attract, communicate, and engage shoppers facing higher prices and less selection in the aisles?

As customers shift back to in-store shopping – and are more inclined to visit multiple retailers -- Catalina and Stop & Shop explore how insights from enhanced data can optimize store performance, measurably increase personalization, improve media efficiency, and drive incremental sales. You’ll discover how to:

  • Position your brand to be relevant to shifting shopper expectations
  • Create a relevant, value-driven content strategy
  • Tailor audiences to keep loyalists and attract new shoppers
  • Hone your 1st party data strategy to improve personalization
  • ID partners that help you supplement 1st party data
  • Build a measurement framework that works in a cookie-less world

Panelists:

  • West Naze, VP, Strategy & Sales, Catalina
  • Meghan Rose Galligan, Senior Manager of Digital Media and Experience,  Stop & Shop
  • Marta Cyhan-Bowles, Chief Marketing Officer, Catalina

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