New Product Launches

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New Product Launches

A collection of news, articles and other featured content about New Product Launches.

Reese’s Spreads the Love

Hershey Co.’s Reese’s is running a pair of account-specific sweepstakes to promote the return of the limited-edition "chocolate lovers" and "peanut butter lovers" SKUs it launched last year.

Blue Buffalo Gives Petco a Baby Line

The exclusive Baby Blue brand spans dry and wet food as well as treats specifically for puppies and kittens.

CVS Pharmacy's new wellness private label expands the retailer's hollistic wellness offerings and creates better product transparency for shoppers.

PetSmart stood out among retailers supporting the launch of Nestle Purina Petcare’s Pro Plan LiveClear allergen-reducing cat food.

CVS Pharmacy is tying in to May as National Arthritis Awareness Month and supporting the launch of GSK’s Voltaren arthritis pain gel.

Best Buy is kicking off the holiday season by offering free next-day delivery on thousands of items from Oct. 22 through Dec. 25.

King’s Row Coffee and Drink Simple teamed up to bring an innovative product to North Atlantic Whole Foods Market stores: maple water nitro cold brew.

As part of efforts to elevate the launch of its Special Delivery diapers at key retail partner Target, Kimberly-Clark's Huggies tapped Geometry to stage two experiential events in the retailer's home market.

Walmart began stocking Procter & Gamble's Native deodorant this year, adding an option to its lineup that is free of parabens and aluminum.

The retailer has been steadily adding items to its private label brand portfolio over the past couple years, with sales penetration reaching its highest rate to date.

This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

Bic last week launched a razor brand dubbed Made For You available exclusively via Amazon.

How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores? Cortne Younk, Nestle Starbucks Coffee's manager, shopper marketing - Target, and her team tackled this question and more when they partnered with Target — where tea rarely receives display space — on a program for the launch of Teavana super-premium hot tea sachets.

CVS/pharmacy recently rolled out a new ScriptPath prescription management system meant to improve patient outcomes and safety.

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