Nestle Waters Social Sweepstakes
Nestle Waters launched a health-positive social sweepstakes in partnership with the stars of the WWE (World Wrestling Entertainment), sending one winner to see the SummerSlam event live. Nestle and the WWE are telling consumers to #ChooseWater and educating consumers on the importance of staying hydrated. The partners are sharing videos on Twitter and Instagram featuring WWE stars including Charlotte Flair and Titus O’Neil and encouraging their fans to drink water to live a healthier lifestyle. Fans can enter the sweepstakes by following the WWE on Twitter and Instagram and tweeting or Instagramming a message about #ChooseWater. Nestle earlier in the year announced a broader initiative to promote healthier lives for children, and with the WWE being popular among kids, the tie-in fits nicely into the new outreach.