Neptune Retail Solutions Enhances In-Store Experience with Innovation

Charlie Menchaca
Managing Editor
Charlie Menchaca profile picture
Neptune Retail Solutions

After 25 years of delivering best-in-class in-store executions for its CPG and retail partners, Neptune Retail Solutions (NRS) continues to innovate by leveraging new digital technologies within the retail environment – creating a significant omnichannel experience for shoppers.

Since the acquisition of the company in May 2020, NRS' focus has been strategically leveraging its proprietary first- and second-party data mix to deliver a more personalized and engaging experience for how brands and retailers influence shopping behaviors.

Recent in-store and at-shelf innovations that have driven positive results include:

Personalized Solutions – NRS has teamed up with CVS to deliver personalized digital offers directly to shopper's ExtraCare cards via at-shelf signage in more than 4,000 stores. This has enabling brands to continuously refine their personalization strategy to maximize return. First-year key learnings from more than 200 offers across 30-plus categories include*:

  • 4.5% average redemption (with 63% coming from new brand users)
  • $1.54 average ROAS

Connected Shelf – In partnership with several retailers, NRS is now live with disruptive at-shelf signage that drives shoppers to their retailer app where digital coupons can be “unlocked" directly in their rewards account for immediate savings.
(NOTE: Key learnings are pending. Connected Shelf went live on June 14, 2021.)

Digital In-Store Kiosk – Piloting within Kroger and other large U.S. grocers, NRS' digital in-store kiosks bring all the benefits of digital media into the store to deliver dynamic brand content, exclusive offers, navigation prompts, video/motion graphics and more to shoppers in primary traffic destinations within the store. 

Key learnings to date include:

  • 49% recall of messaging **
  • 2x more in-view time engagement versus high-impact mobile ads ***
  • 62% of sign viewers purchased one of the advertised brands ****

"With the rapid increase in consumer adoption of new mobile technologies, it's critical that we invest in innovative NRS solutions for retailers and brands to interact with shoppers in and out of the store,” NRS CMO Lori Bush said in a media release. “We are pleased that this investment has paid off with tangible results for our partners.

Extending beyond the in-store environment, NRS continues to identify additional omnichannel opportunities at scale to digitally engage shoppers. The most recent example is FSI+, which leverages the incremental volume power of the FSI to deliver a truly integrated analog and digital experience. It gives shoppers the flexibility to choose how, when and where they want to save, while offering brands rich data on incentive redeemers.

NRS is committed to delivering continued omnichannel innovation that will build on its 25-years of experience transforming how brands connect with their most desired shoppers within the retail environment.

“With our 3,600 field employees placing over 24 million in-store executions within over 47,000 retail locations across the U.S. and Canada each year, no other company has the ability to execute in-store with the performance metrics, efficiencies of scale and compliance better than NRS,” CMO Lori Bush said.

* 2019 CVS Health and/or one of its affiliates. Data points are from non-targeted beta programs. Data points are from week of the first targeted/personalized at-shelf program from SmartMouth in end of May 2020.

** Nielsen conducted 453 online surveys among U.S. residents age 16 or older in the top 30 markets between February 24–March 4, 2020; Neptune Retail Solutions Survey; July-August 2020. Digital street-level billboards are defined as any street-level digital advertising such as video displays, bus shelters or sidewalk kiosks. 

*** Based on NRS Brand Select mobile interscroller averages.

**** Extreme Reach Q2 2020 Video Benchmark Report.

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