Nebia by Moen Spa Shower Hits Home Depot
The Home Depot may have canceled its spring promotions due to COVID-19, but it’s still supporting the arrival of Moen’s new Nebia by Moen water-saving spa shower with promotional activity.
The Nebia by Moen showerhead and wand boasts a patented spray technology that breaks water up into tiny droplets to create a sensation of more water, while actually using 45% less water than the 2.5 gallons of water per minute used by typical showerheads. The product was first available for pre-order via crowdfunding platform Kickstarter in January, rolled out to Moen retail channels such as wholesale plumbing showrooms and HomeDepot.com in March, and hit Home Depot stores in April. It is available in four colors/finishes and ranges from $258 to $358 on HomeDepot.com.
Sponsored Google ads, TV spots and a video on Moen’s YouTube channel tout the SKU’s availability at Home Depot. The retailer also positions the product as new on HomeDepot.com and gives it an enhanced e-commerce page containing multiple videos about the product, various images of the spa shower system with captions highlighting specific features, and detailed instructions for a 15-minute, DIY installation.
San Francisco startup Nebia launched its first spa shower iteration in 2015 via Kickstarter. In 2019, the company launched its next-generation Nebia 2.0 spa shower and teamed with Moen.
“At Moen, we’re constantly leveraging the best science and technology to transform the way consumers interact with water in the home,” Laurie Birko, director of marketing for showering at Moen, said in a media release. “In 2019, we announced our partnership with Nebia and over the past year have worked together to scale their technology, creating an innovative product that revolutionizes the shower experience for consumers and is better for the planet.” IQ