Navigating the Coronavirus at Retail

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Navigating the Coronavirus at Retail

By Jamie Grill-Goodman - 03/10/2020

From Path to Purchase IQ sister brand RIS News (March 9) ...

As 45,081 patients are currently infected with the new coronavirus (COVID-19) globally at time of press, the retailer industry is facing stock-outs and supply chain issues, store and corporate campus closings for cleanings, event cancellations, and more. 

survey of the CEOs and business executives on the Fast Company Impact Council reveals 40% say their production lines are getting makeovers, with most focusing on diverse options and avoiding bottlenecks, and nearly all have had employees cancel work trips.

"For retailers, the coronavirus is a stark reminder that global supply chains can be disrupted quickly and with dramatic effect," Keith Jelinek, managing director and co-leader of Berkeley Research Group’s retail and consumer practice, said in a press release. "While the primary concern is the public's health, the long-term implications are significant for retailers of all sizes.”

RIS examined how a few retailers are specifically responding to coronavirus in the past weeks. For more on the following topics, visit

  • Quantity limits to avoid stock outs  
  • Contactless delievery
  • Less in-store contact
  • Offering PTO for store employees