Nature Made Offers Subscription Service Via Walgreens

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Nature Made Offers Subscription Service Via Walgreens

By Tim Binder - 09/17/2020

Walgreens and dietary supplement producer Pharmavite in August unveiled an exclusive partnership that offers the latter’s “nurish by Nature Made” vitamin subscription service through the drug chain’s website.

A landing page at explains and promotes the service while linking to a dedicated landing page on Nature Made’s website, where consumers can undergo a “comprehensive online assessment,” according to a Pharmavite media release. Upon completion of the assessment, consumers receive a recommendation for a 30-day supply of vitamin packets that can be delivered to their homes. After ordering, the personalized packs can change as subscribers’ needs change, according to the release, and they can pause or cancel when needed.

Nurish by Nature Made launched in May 2020 and is available nationwide. Walgreens’ website says the retailer has exclusivity in the drug channel for one year.

The retailer first promoted the service in its Aug. 2 digital circular.

"We're thrilled that nurish by Nature Made is the first vitamin subscription service to join forces with a national retailer,” Tobe Cohen, chief growth officer at Pharmavite, said in the release. “Providing greater access to high quality vitamins and supplements is central to our mission at Nature Made, and this collaboration with one of the nation's leading retailers will bring personalized nutrition to many more Americans."

Since 2018, another partnership gives Walgreens shoppers access to Birchbox’s beauty subscription service.