Nabisco Brings 'Trick Shot Challenge' to Walmart

Patrycja Malinowska
Associate Director - Content, P2PI
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Mondelez International's Nabisco recently invited Walmart shoppers to join its “Trick Shot Challenge” awarding a grand-prize $50,000.

Activating its official sponsorship of the National Basketball Association, Nabisco asked shoppers to “show us your trick shot” in a home page display ad spotted on April 7. The ad linked to a promotional microsite operated by Southfield, MN-based Prize Logic.

Consumers enter the contest portion from March 29 to April 18 by uploading a video of themselves doing a “trick shot.” A panel of judges will determine a contest winner to receive the grand prize. A panel of judges will also determine 30 semi-finalists to be eligible for public voting determining one additional winner to receive $25,000. The sweepstakes portion runs March 29 through April 30 in four flights, awarding a total of 20 $500 NBA Store gift cards.

The promotional microsite offers a gallery of submitted trick shot videos and “shop now” links for a variety of Nabisco, Trident and Sour Patch Kids SKUs that link to Walmart’s OPD (online pickup & delivery) product description pages.

Trick shot contests have been a popular way for CPG manufacturers to engage consumers even before Kellogg Co.’s Pringles teamed with basketball trick-shot group and YouTube star Dude Perfect in 2014 to successfully boost sales at Walmart.

Kraft Heinz Foods Co.’s Planters recently wrapped its own trick shot contest that also awarded a grand-prize $50,000. Consumers entered from Feb. 26 to April 5 by uploading a trick shot video using specified hashtags to Twitter, Instagram or Tik Tok. A panel of judges selected two finalists to vie for the grand prize during a period of public voting that ended April 12. Southfield MI-based Merkle handled.