PepsiCo's Mountain Dew is giving Meijer an exclusive overlay to its national "Dew Nation Rewards" program.
Shoppers who make a brand purchase from April 23 to Dec. 31 can upload their receipts to an account-specific web page (dewnationrewards.com/meijer) to earn 25 to 300 points redeemable for Mountain Dew-branded merchandise. Five of the prizes are exclusively available to Meijer shoppers including a backpack that costs 5,850 points and a cedar cooler awarded for 33,000 points. Floor clings promote the program in stores. An ad in a May 6 email supported.
The national campaign runs from Feb. 26 to Dec. 31 and functions in the same way. Activity has ramped up for spring, with registered consumers able to enter a pair of sweepstakes running from April 9 to May 9 and May 8 to Aug. 8, respectively.