Mondelez's McGowan First 2020 Inductee into Institute's Hall of Fame

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Mondelez's McGowan First 2020 Inductee into Institute's Hall of Fame

By Path to Purchase Institute Staff - 02/01/2020

The Path to Purchase Institute is delighted to announce that Stephen McGowan, RVP of Shopper Marketing & Strategic Partnerships for Mondelez International, is the first inductee into its Hall of Fame for 2020.

Members of the Institute’s editorial and membership teams, in consultation with key industry advisors, selected McGowan in recognition of the shopper marketing success he has guided at Mondelez, as well as for the ongoing commitment he has made to helping advance industry knowledge through public thought leadership at various events. Under his guidance, Mondelez has won 12 Shopper Marketing Effies in the last four years, showcasing the exemplary work that he and his team are doing to drive best-in-class shopper engagement.

A 17-year veteran of Mondelez and its predecessor companies (Kraft Foods and Cadbury), McGowan is responsible for leading the consumer packaged goods leader’s Shopper Omni-Commerce Marketing function in the U.S. He also guides Strategic Partnerships with other manufacturers, vendors and other entities across the company’s portfolio, and plays an instrumental role in the development of strategies, plans and post-analytics for both shopper and strategic partnerships solutions.

McGowan’s career also includes previous roles with H.J. Heinz, Weight Watchers and A.I.M. (Applied Information for Marketing). A graduate of Carnegie Mellon University with a BA in industrial management and managerial economics, he earned his Masters in marketing and finance from Wake Forest University. He lives in New Jersey with his wife, Angela, and their four daughters.

Since 1994, the Path to Purchase Institute has recognized three individuals each year for their exemplary accomplishments in driving success through shopper understanding and engagement — not only at their own organizations, but for the industry at large. Unlike many Hall of Fame programs, the Institute recognizes executives who are still in the midst of their careers rather than waiting for them to retire.

An in-depth profile of McGowan’s career and work will be published in the March issue of Path to Purchase IQ and on He will be officially inducted into the Path to Purchase Institute Hall of Fame on May 6 in Chicago as part of the new i3 event.

The other two inductees in the Institute’s Hall of Fame’s Class of 2020 will be unveiled in the coming weeks.

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