Unilever partnered with Robomart, a store-hailing service with a fleet of on-demand mobile minimarts, to launch a virtual storefront dubbed “The Ice Cream Shop.”
Digital engagement for the c-store space is not just about getting customers onto the lot, but also getting them into the store and influencing their purchases once they’re there, according to Convenience Store News.
Retailers like Target and Walmart that make shopping more engaging through new products, merchandising and technologies, as well as a better-trained staff, attract the most customers, according to a new survey from ChaseDesign.
The cash back rewards platform has launched Ibotta Performance Network, a publisher and retail network that the company says will reach more than 120 million U.S. shoppers.
Global producer of spirits, wines and aperitifs Campari Group ran a digital media campaign aimed at boosting sales of its Aperol Italian bitters aperitif at Albertsons Cos.
Immerss has introduced a "Shop Live" mobile app for Salesforce’s Commerce Cloud to provide digital “clienteling” and live online shopping similar to QVC.
Jones Soda Co. has released another collection of AR-enabled labels that turn in to short action videos, this time portraying daring athletes, artists and other “masters of their preferred crafts.”
AdAdapted evaluated brands who advertised during Super Bowl LVI and whose products were added to consumers’ mobile shopping lists in the week following the game.
Learn how Undertone's brand-new performance retail division is helping retailers like Albertsons create and deliver dynamic, real-time, and personalized offer content and what this means for the future
Brands utilizing AdAdapted Direct's add-to-cart capabilities can now launch direct-to-cart ad units at over 200 retailers, including Walmart, Kroger, Instacart and Amazon.
