Mondelez International’s Oreo partnered with Lady Gaga to release a line of cookies inspired by her latest album and is enlisting retailers to help fundraise for the pop star's Born This Way Foundation.
The Coupon Bureau (TCB), an industry-managed coupon data exchange nonprofit, is piloting universal digital coupons with Popwallet, a mobile wallet marketing platform.
Mobile commerce company Button and Branch Metrics’ new partnership gives mutual clients like Sam’s Club and Zulily visibility into all of their mobile attribution data with one tool.
With the COVID-19 pandemic continuing to push existing consumer digital shopping trends into warp speed, retailers are scrambling to find new transactional interfaces.
When the COVID-19 pandemic hit the U.S. and lockdowns began in March, the confectionery giant quickly shifted its strategy to address the resulting, rapid change that occurred in shopper behavior.
Speakers at the Path to Purchase Institute's fifth "Community Gathering" discussed ways the store has changed and will continue to change as a result of the COVID-19 pandemic.
Just before the COVID-19 pandemic hit the U.S., Mountain Dew introduced a mobile game exclusively at Ahold Delhaize’s Food Lion stores while activating its sponsorship of the NBA’s three-point contest during All-Star Weekend.
To succeed in the final quarter of 2020, during one of the strangest year on record, sharp adjustments are necessary to align with changes in consumer behavior.
Per a new global survey of more than 2,500 consumers, 30% of U.S. respondents would like to see retailers offer mobile payments in the near future, followed by mobile app orders and scannable barcodes.
