CVS Pharmacy is seeking to drive more shoppers to its mobile application with an update to its longstanding ExtraCare loyalty program, a key component of its front store strategy.
Proximo Spirits, importer and distributor of Jose Cuervo tequila in the U.S., brought a national sweepstakes to Walgreens for the Cinco de Mayo holiday.
Wakefern Food Corp. is expanding its use of CitrusAd’s retail media technology to offer brands the ability to launch sponsored product ads within ShopRite's native mobile application.
Unilever brought an exclusive receipt scanning promotion to Walgreens that promises an unspecified $10 gift card via Fetch Rewards to shoppers who purchase $30 worth of qualifying products.
While staging traditional sampling programs remains a challenge, Sam’s Club is developing alternative ways to spotlight food and beverage demonstrations in stores during the ongoing pandemic.
Mondelez International’s Oreo partnered with Lady Gaga to release a line of cookies inspired by her latest album and is enlisting retailers to help fundraise for the pop star's Born This Way Foundation.
The Coupon Bureau (TCB), an industry-managed coupon data exchange nonprofit, is piloting universal digital coupons with Popwallet, a mobile wallet marketing platform.
Mobile commerce company Button and Branch Metrics’ new partnership gives mutual clients like Sam’s Club and Zulily visibility into all of their mobile attribution data with one tool.
With the COVID-19 pandemic continuing to push existing consumer digital shopping trends into warp speed, retailers are scrambling to find new transactional interfaces.
When the COVID-19 pandemic hit the U.S. and lockdowns began in March, the confectionery giant quickly shifted its strategy to address the resulting, rapid change that occurred in shopper behavior.
