Mobile Technology

Press enter to search
Close search
Open Menu

Mobile Technology

A collection of news, articles and other featured content about Mobile Technology.

Mars Wrigley Revives Summer at CVS

When the COVID-19 pandemic hit the U.S. and lockdowns began in March, the confectionery giant quickly shifted its strategy to address the resulting, rapid change that occurred in shopper behavior.

The Future of the Store panelists

Expo Panel: The Future of the Store

Speakers at the Path to Purchase Institute's fifth "Community Gathering" discussed ways the store has changed and will continue to change as a result of the COVID-19 pandemic.

Just before the COVID-19 pandemic hit the U.S., Mountain Dew introduced a mobile game exclusively at Ahold Delhaize’s Food Lion stores while activating its sponsorship of the NBA’s three-point contest during All-Star Weekend.

To succeed in the final quarter of 2020, during one of the strangest year on record, sharp adjustments are necessary to align with changes in consumer behavior.

Per a new global survey of more than 2,500 consumers, 30% of U.S. respondents would like to see retailers offer mobile payments in the near future, followed by mobile app orders and scannable barcodes.

The convenience store chain is teaming with San Francisco startup Standard Cognition to pilot touchless, autonomous checkout technology at its stores.

Walgreens in late June released a new version of its mobile application, offering what it calls a “fresh, new look and feel.”

Smartphone-wielding shoppers can now scan the yellow coupons H-E-B commonly places throughout stores to redeem at checkout via the recently revamped My H-E-B mobile app.

Senior vice president of AI and cloud solutions at digital consultancy Mobiquity shares what retailers should consider as demand for contactless delivery and curbside pickup has skyrocketed.

Rukmini Banerjee is charged with the creation and oversight of talent development efforts.

The drugstore chain is betting that text alerts to ExtraCare members will get better open rates and engagement than email blasts.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Show More