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A collection of news, articles and other featured content about Mobile Marketing.

Mars Wrigley Revives Summer at CVS

When the COVID-19 pandemic hit the U.S. and lockdowns began in March, the confectionery giant quickly shifted its strategy to address the resulting, rapid change that occurred in shopper behavior.

The Future of the Store panelists

Expo Panel: The Future of the Store

Speakers at the Path to Purchase Institute's fifth "Community Gathering" discussed ways the store has changed and will continue to change as a result of the COVID-19 pandemic.

Just before the COVID-19 pandemic hit the U.S., Mountain Dew introduced a mobile game exclusively at Ahold Delhaize’s Food Lion stores while activating its sponsorship of the NBA’s three-point contest during All-Star Weekend.

Rukmini Banerjee is charged with the creation and oversight of talent development efforts.

The drugstore chain is betting that text alerts to ExtraCare members will get better open rates and engagement than email blasts.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.

Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

7-Eleven recently teamed with PepsiCo/Frito-Lay's Cheetos to launch an augmented reality experience within the retailer's mobile application.

The c-store giant leveraged the National Football League's big game this month to spotlight its rapidly expanding 7Now delivery service.

For the second straight year, Danone North America’s Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort’s footprint by including Midwestern chain Roundy’s.

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