Instacart has introduced new advertising solutions that unite and leverages inspirational storytelling and action through shoppable video ads and enhanced shoppable display ads.
Digital engagement for the c-store space is not just about getting customers onto the lot, but also getting them into the store and influencing their purchases once they’re there, according to Convenience Store News.
The cash back rewards platform has launched Ibotta Performance Network, a publisher and retail network that the company says will reach more than 120 million U.S. shoppers.
Global producer of spirits, wines and aperitifs Campari Group ran a digital media campaign aimed at boosting sales of its Aperol Italian bitters aperitif at Albertsons Cos.
Hayward, California-based technology and retail display company OnQ has expanded its Converge platform with the launch of touchless, interactive in-store experiences.
PepsiCo/Frito-Lay is giving Circle K an overlay to a national campaign activating the manufacturer’s ongoing partnership with Activision’s "Call of Duty" video game series.
Walmart tied in to the Aug. 20 theatrical and streaming release of Paramount Pictures’ "Paw Patrol: The Movie" with an exclusive virtual event created by PXL.
McCormick & Co. is shining a light on local heroes across the country with the launch of “Tiny Kitchens x Big Meals,” a holiday campaign leveraging the star power of actor Eric Stonestreet.
Walgreens tied in to October's designation as Eczema Awareness Month by running a bulk-purchase incentive and distributing product samples from L'Oreal's CeraVe, Vichy and La Roche-Posay.
