Hayward, California-based technology and retail display company OnQ has expanded its Converge platform with the launch of touchless, interactive in-store experiences.
PepsiCo/Frito-Lay is giving Circle K an overlay to a national campaign activating the manufacturer’s ongoing partnership with Activision’s "Call of Duty" video game series.
Walmart tied in to the Aug. 20 theatrical and streaming release of Paramount Pictures’ "Paw Patrol: The Movie" with an exclusive virtual event created by PXL.
McCormick & Co. is shining a light on local heroes across the country with the launch of “Tiny Kitchens x Big Meals,” a holiday campaign leveraging the star power of actor Eric Stonestreet.
Walgreens tied in to October's designation as Eczema Awareness Month by running a bulk-purchase incentive and distributing product samples from L'Oreal's CeraVe, Vichy and La Roche-Posay.
The mobile rewards platform has teamed with the entertainment studio on a program designed to offer consumers savings and generate incremental sales for retailers.
Proximo Spirits, importer and distributor of Jose Cuervo tequila in the U.S., brought a national sweepstakes to Walgreens for the Cinco de Mayo holiday.
While staging traditional sampling programs remains a challenge, Sam’s Club is developing alternative ways to spotlight food and beverage demonstrations in stores during the ongoing pandemic.
Mondelez International’s Oreo partnered with Lady Gaga to release a line of cookies inspired by her latest album and is enlisting retailers to help fundraise for the pop star's Born This Way Foundation.
