Meijer and Clorox Co.'s Brita recently concluded a contest awarding a garden to a Midwestern school.
The “Brita Meijer Recycled Garden Program" awards a Midwestern school with three recycled garden beds, two picnic tables, three benches and a trash receptacle. The bundle of garden supplies was made from recycled waste collected through the Brita Recycling Program, a free, national program operated by Brita and recycling company TerraCycle.
Schools enlisted students and other constituents to visit a promotional page within TerraCycle's website to vote on their respective school. The prize goes to the school that earned the most votes from March 15 to July 15. The winner will be notified by Aug. 15.
In stores, a half-pallet display plugged the contest, directing shoppers to meijer.com/brita for more details. The display also communicated that each Brita water filter could replace about 300 water bottles, reducing plastic waste. A July 6 Facebook update from TerraCycle also supported.