The COVID-19 pandemic triggered wild shifts in consumer behavior, forcing brands and retailers to adapt to drastically altered shopping preferences, supply chain upheaval, mandated changes to store operations and an economic downturn – all at once. Nine months after the pandemic hit the U.S., much of the early turmoil has subsided. But as retailers and shoppers revert back to the “norms” of February 2020 (at least for the moment), some of the critical changes in shopper behavior are lingering, and it seems clear that many shoppers like the new habits they’ve adopted during the crisis.
Using results from proprietary Path to Purchase Institute research conducted this fall with 1,000 shoppers in cooperation with Edge Marketing, this exclusive webinar will examine the key ways shopping behavior has permanently changed due to the pandemic, which has certainly accelerated inevitable marketplace trends and may also have inspired shoppers to revert to some old habits as well.
Attendees Will Learn:
- The ongoing impact the pandemic has had on pre-shop behavior and how nimble brands are responding.
- How the “new normal” for grocery shopping and fulfillment is affecting retailer-brand collaboration.
The implications from these behavioral changes on brand loyalty, pricing and other key marketing issues