Matchmaker, Matchmaker: How Data & Technology Enable Better Influencer Selection
Influencers are essential for getting your message in front of the right people. Don’t get caught up in subjective measures and surface level data.
Too many marketers choose influencers based on who has the best photos or highest follower counts. But surface-level metrics don’t tell the full story, and many end up making uninformed decisions that produce confusing, mediocre results.
Luckily, the tools that are available for influencer analysis and selection have evolved with the influencer marketing industry itself. There are now data-driven, AI-powered solutions to analyze an influencer’s brand suitability and expected performance.