Match Marketing Group Introduces Two New Agencies
Consumer engagement agency Match Marketing Group has launched two new agencies – Public Label and Match Retail – in a reimagination of how the group will offer high impact creative solutions for clients in today’s evolving marketplace.
Public Label is an independent creative marketing agency. Built upon Match Marketing’s legacy of success in integrated, experiential, shopper and digital marketing, Public Label raises the bar with its investment in talent from all corners of the industry, and with an enhanced offering that combines creative and strategy with data and technology to solve complex business challenges. There is also a renewed focus on understanding the connection between audience motivations and cultural movements to unlock opportunities that matter most to brands. Public Label describes this approach as “using intelligence and creativity to hack cultures.”
“Over the past year we have shifted the way we bring brands to market – connecting brands, cultures, and understanding audience motivations to drive growth,” said Brian Cohen, CEO of Match Marketing Group. “With Public Label, we have invested heavily to create a new mindset of mastering the nuances of human behavior by ‘hacking’ popular cultures, and by understanding what motivates those audiences to take action.”
Public Label’s leadership team includes: Eric Moncaleano, ECD; Brian Kittelson, EVP Brand Strategy & Commercialization; Anne Dean, SVP, Marketing Solutions; and Gary Westgate, VP, Creative.
Match Retail emerges in a move that solidifies its reputation as a leading sales, merchandising and branded retail agency for major brands across North America. Match Retail’s expanded capabilities include an increased investment in upfront associate training and data and analytical assessments to further differentiate its offerings in the marketplace.
Match Retail’s leadership team will be co-led by Vanessa Schnekenburger, Managing Director; and Greg Quick, Managing Director.
Match Marketing Group will remain the organizational unit that will oversee the two new agencies, which will operate independently. Since being acquired by private equity firm Southfield Capital in 2018, Match Marketing Group named new leadership in 2019 with the appointment of Cohen as CEO. He was tasked with creating a new vision to grow the agency, building a strong and engaging culture to attract the best talent, and delivering innovative marketing solutions for clients.
As part of this new design, the agencies are streamlining operations between two hubs: Boulder, Colorado and Mississauga, Ontario (Toronto).