Mars and Microsoft Corp. are expanding their long-term relationship. The new agreement accelerates Mars’ digital transformation by leveraging the Microsoft Azure platform to optimize its operational speed and intelligent manufacturing supply chains. Together, the companies are working to integrate transparent and responsible data, AI and digital technologies into Mars’ global portfolio of confectionery, petcare, pet services and food businesses.
This work positions Mars to further embrace market-leading digital technologies and capabilities, intelligent manufacturing and personalized customer engagement, and improved digital skills training for Associates.
Working with Accenture as a partner to Microsoft, the companies are further expanding a unified cloud and data foundation across all Mars businesses on Microsoft Azure, helping Mars achieve its “cloud-first” strategy and significantly fast-tracking its cloud journey as well as the realization of business growth. This digital infrastructure is providing Mars with the business insights needed to accelerate growth, profitability, speed, resiliency, sustainability and, most importantly, build and develop trust with customers and consumers by offering more responsible, transparent and compelling experiences.
For example, as one of the world’s largest petcare companies, Mars is driven to make a better world for pets. The company has leveraged the Azure platform to create AI-powered applications and services to support its business.
“Our relationship with Microsoft is helping transform how data and technology are used to continue ensuring compliant customer solutions and build trusted brand and consumer experiences. It will change the relationship between our brands and consumers, deliver hyper- relevant consumer experiences that include content and media, and fulfill needs and expectations across every touchpoint in the consumer’s journey,” said Sandeep Dadlani, chief digital officer, Mars. “After evaluating all the platforms on the market, we chose Microsoft as our primary Mars platform because of its rich portfolio of features, engineering partner ecosystem, talent availability, focus on data privacy, and security and similar cultural values and principles.”
“Through our expanded relationship, we’re harnessing the expertise and insights Mars has gained from more than a century of producing some of the world’s most loved brands to create a layer of intelligence that will drive reimagined experiences for associates and consumers,” said Judson Althoff, executive vice president of Microsoft’s Worldwide Commercial Business. “Together, we will create a foundation for cloud, data and AI that will allow Mars to grow faster and transform how work gets done.”
Mars, Accenture and Microsoft share similar ambitions around sustainability, which was a key decision-making factor for Mars choosing Azure, the companies said.